Beta International 2012 - World Trade Event for Horse & Country

Event details

19th - 21st February 2012

About the event

The world’s leading trade exhibition for the equestrian, pet products and country clothing sectors is built on a rich tradition of innovation, design and invention. It is the place to see and be seen, offering the finest business and networking opportunities over three days at the NEC, Birmingham.


Attendee Information

BETA International draws in the latest products, brands and services from all around the world, so make sure you pay a visit. Remember, you have to be in it to win it – so come along and source great, new gear to keep your customers happy and tills ringing. Three days of trading and networking opportunities, all under one roof – it doesn’t get much better than that!

You will be literally spoiled for choice as the New Product Gallery, Fashion Show and Horse Demonstration Arena highlight those just-launched lines and our AMTRA-accredited worming seminar, hosted by main sponsor Virbac Animal Health, offers SQPs the chance to gain some valuable CPD points.

Why not apply for your free ticket now. . . we are really looking forward to seeing you at the show.

Exhibitor information

BETA International 2012 provides the perfect opportunity to put your company on the world stage. You can introduce your products, brands and services to more than 5,000 visiting industry buyers and reap the benefits of meeting customers face-to-face.

Exhibiting at the show gives you an inroad into the UK’s £4.2bn equestrian market and puts you in touch with movers and shakers from across an international trading platform.

Other exhibitor benefits include:

■Invitation to showcase new lines in the New Product Gallery
■Exposure to the world media
■Chance to enter products and services in the Innovation Awards
■Opportunity to highlight new clothing collections in the Fashion Show and promote new products in the Horse Demonstration Arena