Planet of the Apps bring together developers and global brands to examine and understand how to create, distribute, monetise, and engage the consumer through their app. Over 4 days key issues will be addressed and debated focusing on the central issues of how an app can be successfully distributed, monetized and be successful.
Joint plenary sessions will outline the key debates for all parties assessing how to best utilize your app as a tool for monetization. A developer focus day will address the challenges for independent app developers of designing a user experience for maximum effectiveness and profitability by those who have. A brand focus day will analyse converting contact into commerce through strategies of consumer engagement.
Planet Of The Apps will debate the business models around apps and outline how to develop compelling, addictive and successful apps, through a speaker faculty that reads like a who’s who of the world’s biggest developers and most innovative global brands.
Developers will come to Planet of the Apps and learn
Successful distribution strategies to get your app noticed
Understand the most profitable monetization strategies for your app
Effectively incorporating both apps and HTML 5 into your strategy
Leveraging app development tools to bring your app to market quickly
Engaging with the operators and OEMSs to promote your application
Designing the user experience for maximum effectiveness
How to attract investment
Multinational brands will come to Planet of the Apps and learn
Use your app to grow consumer engagement
Integrate your app as part of an overall strategy of digital interactivity
Understanding the opportunity 24 hour contact can bring to a marketing strategy
Establishing the right platform to deliver your message to the consumer via your app
Growing revenue through secure mobile payments
Using App Pr as part of an overall long term digital marketing strategy
Driving your brands message through your app