With some noteworthy exceptions, many switches have not worked out as anticipated, either for the industry or the pharmacy profession despite both parties recognising POM to P as significant. So why is this so? Many factors are to blame, including: insufficient pharmacist training, inadequate consumer marketing or simply poor understanding of the challenges that switches face. With this in mind, SMi present a Masterclass in POM to P, a one-stop-shop to get to grips with switches and ensure you learn the essential factors for future success.
The quality of support for POM to P switches keeps improving, with investment from consumer pharmaceutical companies for pharmacy launches now greater than ever before. Therefore, why is it so difficult to get lift-off with a new POM to P medicine? SMi Group provides a CPD accredited masterclass which helps those who want to find out more about POM-P switches and enables industry professionals to discuss the challenges and develop strategies for them.
This event covers a broad range of topics including assessing feasibility and meeting the requirements for switches, ensuring pharmaceuticals can meet the consumer propositions by making sure your label supports your claims and analysing commercial viability. The Masterclass is hosted by award winning pharmacy education company, Mediapharm who is the UK’s leading expert on POM to P training. Since 2001, they have developed pharmacy training for some of the most talked about switches in recent years including Clamelle Chlamydia Service, Curanail and Flomax Relief and have acquired in-depth knowledge and experience that is invaluable for switch success.
Understanding why the numbers of POM-P switches have fallen and how to address the balance is incredibly important especially since both pharmaceutical firms and the pharmacy profession recognise POM-P as vital.
Benefits of attending SMi’s CPD accredited masterclass,POM to P: Critical Success Factors;
Upon completion of this Masterclass, through a combination of presentations and interactive discussion, you will:
For further information and the opportunity to register online please visit; http://www.smi-online.co.uk/2pom-p13.asp
09.00 Registration & Coffee
10.00 Welcome and Introduction
10.20 The Commercial Viability- the failure rate is brutal
10.50 Pharmacists as a major hurdle - engaging them so they work with you
11.20 Morning Tea
11.40 Impact on Rx business & forecasting sales for the launch
12.10 Stakeholder Management
12.40 Discussion session
13.00 End of Masterclass
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