POM to P - Critical Success Factors

Event details

5th July 2011
Notified soon

About the event


With some noteworthy exceptions, many switches have not worked out as anticipated, either for the industry or the pharmacy profession despite both parties recognising POM to P as significant. So why is this so? Many factors are to blame, including: insufficient pharmacist training, inadequate consumer marketing or simply poor understanding of the challenges that switches face. With this in mind, SMi present a Masterclass in POM to P, a one-stop-shop to get to grips with switches and ensure you learn the essential factors for future success.


The quality of support for POM to P switches keeps improving, with investment from consumer pharmaceutical companies for pharmacy launches now greater than ever before. Therefore, why is it so difficult to get lift-off with a new POM to P medicine? SMi Group provides a CPD accredited masterclass which helps those who want to find out more about POM-P switches and enables industry professionals to discuss the challenges and develop strategies for them.


This event covers a broad range of topics including assessing feasibility and meeting the requirements for switches, ensuring pharmaceuticals can meet the consumer propositions by making sure your label supports your claims and analysing commercial viability.  The Masterclass is hosted by award winning pharmacy education company, Mediapharm who is the UK’s leading expert on POM to P training. Since 2001, they have developed pharmacy training for some of the most talked about switches in recent years including Clamelle Chlamydia Service, Curanail and Flomax Relief and have acquired in-depth knowledge and experience that is invaluable for switch success.


Understanding why the numbers of POM-P switches have fallen and how to address the balance is incredibly important especially since both pharmaceutical firms and the pharmacy profession recognise POM-P as vital.


Benefits of attending SMi’s CPD accredited masterclass,POM to P: Critical Success Factors;


Upon completion of this Masterclass, through a combination of presentations and interactive discussion, you will:


  • Examinethe commercial viability of a POM to P switch
  • Discussthe lessons learned for future switching
  • Assess feasibility and meeting the requirements for switch
  • Predictthe impact of a switch on Rx business & forecasting sales for the launch and beyond Stakeholder Management
  • Gainvaluable CPD points through attendance


For further information and the opportunity to register online please visit; http://www.smi-online.co.uk/2pom-p13.asp



09.00   Registration & Coffee

10.00   Welcome and Introduction

10.20   The Commercial Viability- the failure rate is brutal

10.50   Pharmacists as a major hurdle - engaging them so they work with you

11.20   Morning Tea

11.40   Impact on Rx business & forecasting sales for the launch

12.10   Stakeholder Management

12.40   Discussion session

13.00   End of Masterclass

Exhibitor information

The aim of SMi is Linking Business with Information through the delivery of high quality business to business information services. Our overriding advantage is our flexibility and ability to respond quickly to the requirements and needs of all our customers, ensuring that all SMi products are highly relevant, innovative and timely.

The SMi Group is a world leader in business to business information. Within the past year thousands of senior executives from blue chip companies benefited from SMi's highly targeted conferences, workshops and masterclasses.

As a market research based organisation, SMi takes pride in the quality of its programmes and documentation, ensuring that they are brought to the attention of the key decision makers in each industry sector in which it operates. We cultivate and maintain strong industry contacts to ensure that we are informed of all pending changes in government and regulatory policy, and we regard our relationships with speakers, delegates and subscribers as an investment for the future.