Pure London

Event details

7th - 9th August 2011
Olympia and Earls Court

About the event

Pure London, the leading fashion trade show in the UK, is the ultimate buying destination, bringing together the very best in contemporary, premium and young womenswear, footwear and accessories each February and August.

This 7 – 9 August, Pure London celebrates 30 seasons of being the heart of the fashion industry, delivering its most exciting dates yet across the two venues.

Over the three days, you’ll be treated to all you need to make Spring/Summer 2012 a huge success, be it in the sheer variety and quality of our 1,000+ brands, or in our expertly styled catwalks and cutting-edge trend seminars.


Olympia will be home to the following sections:

Womenswear (ranging from contemporary and directional collections to timeless occasionwear)

Premium (exquisitely designed higher-end bridge collections for the sophisticated woman)

Footwear (an international mix of beautiful design-led and trend-led designs)

Accessories (a treasure trove of pieces, ranging from bags to scarves, hats to handcrafted jewels, as well as an offering of Premium accessories)


Earls Court will  house:

Spirit Womenswear (hundreds of the hottest young fashion brands around, with trend-led collections for the fashion-forward woman)


Pure London is an unmissable date on your calendar if you want to:

  • Source new and existing brands
  • Generate business in the UK and internationally
  • See returning, new, exclusive, launching and ethical brands
  • Industry trends exposed, explored and translated into groundbreaking catwalks
  • Invaluable networking opportunities
  • Special show offers, live performances, celebrity guests and more


With free shuttle buses running between the two venues every few minutes, make sure to plan in at least two days to take it all in.