Get ready for the biggest Screenmedia expo yet – for 2012, Europe’s most dedicated event to digital screenmedia, marketing and technology isevolving in line with the continued convergence of digital place based media platforms. Major growth drivers of digital signage and digital out of home media networks include greater audience measurement, interactive capabilities, connected devices, mobile integration and emerging technologies such as NFC – see all this and more showcased on the exhibition floor.
Screen Events, organisers of Screenmedia expo, is projecting over 4,000 visitors through the doors. The expo continues to attract high quality international visitors and 2012 expects to see a 70 per cent (UK/IRE) and 30 per cent (EMEA/ROW) split.
Education Programme - “engaging connected audiences”
As always, the education programme at Screenmedia expo is a huge attraction and 2012 is no different with four, free-to-attend conference tracks on offer.
As well as the conference keynote provided by Intel, the programmefeatures a further 25 cutting edge presentations from thought leaders and practitioners. An exuberant mix of advertising agencies, media owners, media agencies, innovators, technologists will cover topics including:
• Audience Impact
• Augmented Reality
• Dynamic Data
• Connected Television
• Content Management
• Cross Channel Digital Retailing
• Cloud Services
• Experiences in Banking
• Experiential Marketing
• Media effectiveness
• Impact of Mobile
• User Interfaces
The four tracks are as follows:
#1: Connected Screenmedia - What media and technology should Screenmedia connect to in order to improve its relevance and responsiveness to connected audiences?
#2: Connected Content - What content is appropriate to use in a connected network, how does it work and what response does it deliver?
#3: Interactive Connection - What is the best method of engaging connected audiences physically and what is the benefit of interaction?
# 4: Smart Connections - What data drives Screenmedia networks and how is this managed to make the networks “smart”?
For presentation summaries and speaker profiles, please visit www.screenevents.co.uk
In addition, there will be a range of free and paid-for expert-led seminars and workshops that not only ‘tell you how’ but ‘show you how’.
NFC Bootcamp™ comes to London
New for 2012 is a special ‘how to’, hands-on NFC Bootcamp, co-located with Screenmedia expo. Presented by OTA Training and Merchant 360, the NFC Bootcamp is the first globally standardised Near Field Communication educational series and is ideal for mobile developers, advertising agencies, brand marketers, and companies involved in payment processing. As a special feature of this inaugural European NFC Bootcamp, the NFC Showcase™ will be located right on the expo show floor where attendees from both events can experience first-hand how NFC works from the world’s leading NFC companies. Sponsors of the Bootcamps include some of the best of breed NFC ecosystem companies like Device Fidelity, Identive, ACS, Cellotape, Blue Bite, Mobile Monday Seattle, Maxim, NFC Jobs and supporting organizations like The Daily DOOH, The Smart Sense, EMF and ScreenMedia daily.
Registration for the NFC Bootcamp - London is now available online at www.nfcbootcamp.com. Day 1 will focus on what NFC is and how to implement this powerful technology to further brand reach and impact. On Day 2 delegates will receive real-world, hands-on demos and will leave with resource materials and code enabling them to put NFC into action immediately.
The Screen - London bus tour
On Tuesday 15th May, the afternoon prior to the opening of Screenmedia expo, The Screen will hold a special briefing and bus tour to Westfield Stratford City followed by the London Olympic Park. The Westfield tour will be hosted by experts and operators involved in the running of the retail, media and technology on site. Although not all venues in the Olympic Park are open to the public, tour attendees will benefit from a fascinating insight into the future role of digital signage technologies in designing urban and sporting landscapes. There is limited space for this briefing, so please book early to ensure your place. To register, contact firstname.lastname@example.org
LoveContent Awards 2012
For a second year, the LoveContent Awards, in association with The Screen, will be celebrating the very best in Digital Out-Of-Home (DOOH) creative campaigns during a ceremony to be held at the end of Day 1 at Screenmedia expo, Wednesday 16th May. The Awards gives creative agencies and network owners the chance to submit and showcase the latest and greatest campaigns, technology and case studies from across the UK's digital landscape.
Entries are open for any creative used on a digital signage or DOOH platform in the period between May 2011 & April 2012. All submissions must be entered into a specific Award category and will be available to view online at www.lovecontent.org. Deadline is 23rd April 2012.
Judging the entries will be representatives from Agencies, Network Owners & the Technologists, including; JWT, Ogilvy, Spafax, Kinetic, HMDG, JCDecaux, CBS Outdoor, Ocean, Clear Channel, EYE & Outdoor Plus, ISE2012 & DV Signage.
As the only dedicated forum of its type in Europe, Screenmedia expo 2012 provides an ideal environment that mixes media and technology to present your products & services to customers. Screenmedia expo 2012 is designed to provide a high quality selling platform for all participants by attracting high quality visitors.