... is the only outdoor show of its kind in the UK. The first Showman's Show was held in 1984 at the Newark Showground, with only 80 or so exhibitors. Until 1989 the show was held every two years but due to demand, from exhibitors and show visitors alike, the then Lance Publications made the decision to hold the event annually. Initially it moved around the country but eventually settled at the Newbury Showground, which has been its home for the last 15 years. Today the show attracts nearly 5,000 visitors over two days and has in excess of 350 exhibitors, who show the most sophisticated structures, equipment and entertainment demanded by the event industry at large.