Social Media: Our Past, Present and the Future of Digital Health Online

Event details

4th July 2011
Copthorne Tara Hotel

About the event


Social media’s potential as a tool to raise awareness in healthcare issues has become a ‘hot’ topic for pharmaceutical communications over the past 12 months; the abundance of ‘patient-to-physician’ and ‘physician-to-physician’ websites means that information on healthcare issues is now more accessible than ever before. But how can the pharmaceutical industry address the matter?


Through the use of case studies and interactive presentations, this Masterclass will provide delegates with a comprehensive understanding of where we have come from, where we are and where we are headed as far as the pharmaceutical industry’s engagement in digital communication is concerned.


Delegates can expect to consider how their organisation’s use of social media can be aligned with the way end-users interact with healthcare conversations online and how their choice of tools, channels and messages needs to be tailored to particular target demographics.



Benefits of attending:


  • Investigate the state of the regulatory framework across the world and gain an insight into what directions the regulations are headed and how this may affect your online programmes
  • Explore the current state of healthcare communications and dialogues online: who is talking to whom? Why? How? Discover when and how your organization can best be part of that conversation
  • Engage, through Skype, with some of the leading lights in pharmaceutical communications - get the inside track on what works and what doesn’t
  • Evaluate the potential value of digital communication to your campaign with our interactive tour through the metrics of real campaigns and the online communities where people congregate to discuss healthcare
  • Define an online-engagement strategy that meets with the needs of your customer
  • Gain valuable CPD points through attendance

Exhibitor information


The aim of SMi is Linking Business with Information through the delivery of high quality business to business information services. Our overriding advantage is our flexibility and ability to respond quickly to the requirements and needs of all our customers, ensuring that all SMi products are highly relevant, innovative and timely.


The SMi Group is a world leader in business to business information. Within the past year thousands of senior executives from blue chip companies benefited from SMi's highly targeted conferences, workshops and masterclasses.


As a market research based organisation, SMi takes pride in the quality of its programmes and documentation, ensuring that they are brought to the attention of the key decision makers in each industry sector in which it operates. We cultivate and maintain strong industry contacts to ensure that we are informed of all pending changes in government and regulatory policy, and we regard our relationships with speakers, delegates and subscribers as an investment for the future.