6th May 2010
What is the best way to present your house special? Mascots
and loudspeaker announcements seem too over the top. Pitching repeatedly to
every customer sounds exhausting. So, how can you best show customers what your
restaurant has to offer in a simple yet classy and modern way?
Menu covers, that is how.
Using a high quality cover for your menu is an effective way
of highlighting your menu or beverage list, as well as enhancing your
customers’ dining experience. Isn’t it impressive to present a menu in such a
way that conveys professionalism, good service, and attention down to the
smallest detail? Moreover, wouldn’t it make anyone special to be treated like a
king or queen for a day?
Good presentation is not just for food; superior service is
not just for serving and attending to guests. Presentation and service are also
about the simple detail of handing a well-thought out menu in an impressive
menu cover. That seals the deal for creating a good impression for your
Menu covers come
in a variety of styles with different materials. Here are three major styles
popular among restaurateurs:
1. Classic – this
kind has the bonded leather material. Embossed business name on the cover in
the form of laser etched wooden plate or embossed metal plate is a favored
look. It gives fine dining establishments their deserved elegant ambiance.
Other designs have silk lining, clear inner pockets for a striking
presentation, and foiled debossing.
Classic covers for menus set the tone for a sophisticated
2. Contemporary – this
modern style is timely for the trendy and fast-paced world of the restaurant
business. The ever-evolving designs in restaurant interiors and the
developments in food and beverage have made contemporary menu covers ideal for
those who want to give their business a trendy and current ambiance. It is a
bold design with a sleek construction and definitely, a striking appearance.
A book cloth over raised panels without stitching or metal
corners in particular, is an innovative take on styling these covers.
3. Casual – this
kind is mostly seen in more relaxed dining places where the food, service, and
ambiance are laidback. Informal defines the experience when dining in such
places such as diners and cafes hence, covers that have similar feel are made
of clear or mat-finished plastic.
These three designs are popular, but you can always
custom-made your menu covers to your specifications on how you want them to
suit your restaurant. You can always design as you wish from the selection of
color and material to the size and artwork. Of course, for branding purposes,
it is always a good idea to print your business name and logo on the cover.
This gives the menu cover a personalized look and not just a generic one your business
uses for placing and protecting your menu. Remember, presentation is important.
Create a unique feel to your restaurant by choosing the
covers that reflect your establishment. Better yet, have high quality covers
that can represent your business name. The food is vital in the restaurant
world and the service crucial for reputation. Both can make or break a
business. However, little things that may often be overlooked contribute to the
over-all impression you give, especially to potential regulars. You will never
go wrong with menu covers that enhance anyone’s experience in your restaurant.
Given this, expect loyal customers to come knocking on your restaurant door.