26th April 2010
A bespoke exhibition stand is designed to enhance your advertising and
branding efforts at a tradeshow or convention by turning your booth into
more than just a display. Whenever you have the opportunity to control
how your company perceives you, it is important that you do so. This is
particularly important if you are interested in branding to potential
new clients. When you are branding your business the length of time that
you hold the attention of your customer is very important. Branding is
part being noticed by the customer and part being remembered by the
customer. Because of this, you want a display that stands out from the
others around it.
The bespoke exhibition stand is only the first
stage of setting up an exhibition that will be remembered. You need to
design your display around your business. By making use of free standing
banners and banner walls, it is possible to completely immerse your
customers in a unique experience that will stand out among the
competition. In order to do this, you must make certain that you make
use of all design elements. Some of these elements include colour,
balance and the focal point of the eye. Colours can be used to
manipulate the mood of your customers to what you want. Balancing your
exhibit is important as well. A good balance will allow your customer to
see the exhibit as a whole. Finally, you need to keep the focal points
in mind. The focal point, or what the customer sees first, is vital in
ensuring that you get the right message across to your customers. A
properly designed exhibition will make use of the focal point and use
elements to control how the customer experiences your booth.
you place your order for a bespoke exhibition stand, there are a few
things that you will need to remember. First, the stand must be
partnered with high quality banners. No matter how expensive or good
quality the stand is, your exhibit will not be successful without
banners that properly fit the stand. If you already own your own
banners, it is vital that you pick only the stands that perfectly fit
your banners. Poorly fitted banners will look unprofessional and take
away from the appearance of your exhibit as a whole. This can be avoided
by making certain to accurately measure your banners. Many businesses
will choose to buy new banners with their stands to ensure that they
have a perfect match between banner and the stand. However, if you are
doing a single event, you may want to rent your exhibition stands and
invest in just the banners, which can be reused at later events.
you have purchased or rented your bespoke exhibition stand, it is
important that you take proper care of the banners and the stands.
Banners and stands should be stored in a cool, dry place that is not
exposed to sunlight. Sunlight can cause the material of the banners to
fade. Moisture can cause unpleasant discolorations and ruin the banners.
Banner and stand should be wiped clean and dried prior to storing.