15th March 2010
As an experienced leader of your company it is your job to look out for it's best interests, and one of the ways you can accomplish this is to invest in a custom built exhibition stand to help represent your company at the next important trade event. Now it does not matter what sort of event that turns out to be – whether its a major exhibition with representative from all over the country, or a localised event – some basic rules still apply.
The first rule obviously being that competition is going to be harsh, with a rather relentless outlook from everyone concerned. And indeed why should not that be so, when the number of potential customers available is limited to the number of people who attend the event. Which means that each company will only get a share of those potential sales, and why should a company not try to maximise that share – after all, that is exactly what every other company will be doing.
Now of course there are a good many other ways to capture the majority of customers besides a custom built exhibition stand, though none really work half as well. One of the things you could use would be a huge banner that people can see from way across the exhibition grounds – this, especially if it is illuminated by spotlights, for example, will surely draw people to your exhibit. And of course you could have sales people moving through the crowd, engaging potential customers in conversation, and steering them towards your exhibit.
And you can have these same people, or others dedicated to the task, hand out leaflets and company brochures. Or how about even handing out some promotional merchandise. All of these things can and will work, and indeed, must be attempted. But you should use a custom built exhibition stand as well – because there is just one problem with attempting them, and that is that your competition will be doing the same thing.
But of course that doesn't mean that you should not keep pace with them, but you need an ace up your sleeve, something special that draws customers to your company – something that your competition cannot match quite as easily.
This is exactly where a custom stand comes in, because it will be designed by a special team of designers to be completely unique and boldly inspiring, and that is exactly what you need if you want to cancel out the competitions efforts. Of course, such a custom built exhibition stand will require extra effort and a larger investment than the run of the mill, standard stand, but when you consider the immense advantages in future sales, you understand that anything you invest is bound to be repaid.
So how do you go about choosing a good team to design your stand. It is not really all that hard, at least not in this day and age where everything is so accessible on the world wide web. So all you have to do is study the available producers of custom stands and see which most suits your needs – study the markets, and most of all, study a custom built exhibition stand or two that they have already done – there is nothing that is as sure a recommendation as a company's past portfolio. If you like their past work there is a more than even chance that anything they create for you is going to be something you really like.