27th April 2010
A pop up exhibition stand is an excellent solution for companies that
attend a lot of trade shows, exhibitions and business meetings. By
offering a great deal of flexibility and the option to easily change out
banners, it is possible to use one stand for many purposes. This can
allow a company to make the most use of a single piece of equipment.
This can ensure that you make the most of your monetary investments.
However, if you are interested in using stands for your business
presentations and shows, there are a few things that you should keep in
mind. Not every stand is created equal, nor can one stand fit every
The first step towards purchasing a pop up exhibition stand is
identifying how you will most frequently be using the stand. You will
want to select your stand so that you can appear as professional as
possible no matter where you are at. Pop up stands, for example, are
very efficient and professional ways to enhance small presentations at
business meetings. However, these same stands do not perform as well at
very large trade shows. Modular sets are often preferred at trade shows
as these make for a seamless, professional display. Fortunately, you can
often partner a pop up stand with a modular set for added effect.
When you buy your pop up exhibition stand, it is important that you take
some time to consider your creative. The creative, or the banners that
are used with the stand, is the most critical aspect of your purchase.
The creative is what will determine how your clients will perceive your
business. This is what will also allow you to manipulate their feelings
towards your business. As it is vital to make a good first impression,
you want to make certain that your creative looks nothing but
professional and well designed. Often, the most time consuming aspect of
purchasing a stand is selecting the perfect creative for your needs. A
common mistake that businesses make when picking creative is trying to
make one banner do too many things. If you need a lot of banners for one
exhibit, consider purchasing a stand compatible with a multiple banner
cassette. This will allow you to pull up several banners in succession
quickly and easily during a presentation.
Once you have purchased your pop up exhibition stand, you will need to
allow for time for your banners and stand to be manufactured and
shipped. While many pop up stands do not require customizations, the
banners have to be made new. This can take several days, especially if
you need a banner that is resistant to the weather. The coatings
required for outdoor banners take several days to fully dry. This will
delay the shipment of your banners. The number of banners that you order
can also affect how quickly that they are shipped. Once you have
received your banners, it is important that you take good care of them.
Banners should be stored in cool, dry places. Heat and moisture can
cause discolourations to the banners and ruin your investment. If
possible, you should avoid exposing your banners to continuous sunlight.
This will cause fading of the colours over time.