10th December 2009
When a business is looking to increase sales they must look at the most
important factors. These factors are that what ever option they choose
it must be reliable and fast. Another important aspect is the fact
that the option must be cost effective. A swipe machine or PDQ
terminal is a way to accomplish a business’s goals without compromising.
The equipment is very reliable, fast, and cost effective. Installation
is a breeze and obtaining a merchant account for sales is simpler than
ever. There are many options when considering where a business should
get a merchant account from but it is important to do research and find
the best deals.
Each company will have an established set of fees as well as other
costs when setting up the account. Some companies will offer free
equipment. This sounds very enticing; however it is important to
acquire the right machines for the job. A business can determine what
type of machine is needed by simply answering a few questions about
Some of the most important questions when acquiring a swipe machine are:
• Is it portable or in-store?
• Is a printer available/accessible?
• What fees are associated with the machine?
• Is the machine consumer friendly?
• Are transactions instantaneous?
• How much does the equipment cost? (Payment gateway, etc.)
The use of these terminals has become very popular and the demand for
new technology seems to increase with each passing day. In a given day
it is common to pass by 25 or more of these terminals just on your
daily routine. Each store you visit probably has several located on
Whether or not your business requires a portable or in-store terminal
is very important. Portable terminals used to be mainly for traveling
or seasonal merchants however they are now used more commonly by all
types of retailers. The reason for the higher demand of these types of
a swipe machine is the increasing demand for purchasing over the
internet or via telephone. A portable terminal allows for the credit
card or debit card numbers to be entered in manually instead of the
If your business does not have an internet presence or telephone
ordering nor plans to get them in the future then in-store terminals
are suggested. These terminals sit on the counter and require the
consumer to swipe their credit card or debit card and follow the
instructions provided on the screen to complete the transaction.
This machine can be vital to the success of business. Allowing
customers access to purchasing items or services using a credit card of
debit card has become a constant part of sales. Each day that a
business does not accept credit cards or debit cards they are costing
themselves valuable sales.
Your business should have a merchant account set up and equipment
installed as soon as possible to maximize the potential for sales.
Consumers are more inclined to make bigger purchases using credit cards
than at any other time in history. Accepting cash and credit cards with PDQ machines is the
way of a dying business; do not let your business die. Set up a swipe
machine today and let your customers commence swiping!