16th April 2010
Make sure to remember your trade show banner stand when you get
ready for taking part in a trade show, exhibition or fair: it will add
a lot of individuality to your presentation. It comes without saying
that it is the first step to success if you look different while being
surrounded by countless competitors. A nice promotional message
displayed on an original banner stand will grab attention of the
visitors and get the information about your company imprinted in their
memory. Under such circumstances it is more than possible that they
will prefer you with your products and cervices to any faceless company
represented at the same trade show.
Choose a trade show banner stand which looks unique and attractive, and
the customers will not bypass your stall. Of course if the products
your company offers are relatively rare at the market, it will be much
easier to look unique, but if your business is one of many other
producing similar goods, it might be quite challenging. Focus all the
efforts on going more visible than your competitors. First of all, you
should explore the market of exhibition products – there is a large
variety of models, sizes, shapes and styles available. It is possible
to make a right choice out of them, or you can opt for a custom trade
show banner stand – an individual approach always give much better
results and ensure uniqueness.
There are a few models of banner stand that are relatively new, but has
already become extremely popular among business owners who attend trade
shows and fairs. For example, a twist banner stand -- they are very
flexible and you can choose any modification you need. Its name
originates from the way it is made – two stands are joined with the
help of a twisted frame. Or you can go for a barracuda banner stand: in
this case you will be able to adjust the height of your stand according
to the circumstances.
A trade show banner stand should be light and portable. Most of the
contemporary exhibition products are made of light weight materials
like aluminum, plastic, fiberglass or compressed wood. They are rather
durable, so you will be able to use your banner for years to come.
However, it is recommended to change the graphics from time to time in
order to refresh your promotional message.
Perhaps you noticed how effective it is to have a double sided banner
stand: not only it ensures three hundred sixty degrees visibility, but
also makes your advertisement more versatile. Even if your place at a
trade show is near the wall and you cannot display two sides of your
banner at the same time, it brings a touch of refreshment when you turn
it from time to time.
A trade show banner stand can be used in a number of events. In spite
of its name, it is suitable not only for trade shows, but also for
being displayed at the markets, exhibitions, sales, outside sport
stadiums, during some festival venues and so on. You do not have to
limit yourself when it comes to promoting your company, especially if
you have a powerful advertising tool.