31st May 2007
The Audit Bureau of Circulations (ABC) has renewed its strategic partnership with the Association of Event Organisers (AEO).
One of the world’s largest media independent auditing bodies, the ABC will continue to work with the AEO as an accredited auditing body, providing members with independent, industry-recognised verification of exhibition data.
“We are delighted that ABC has renewed its partnership,” says AEO director, Hilary Lawson. “Raising standards and encouraging fair and transparent reporting of attendance figures is an important part of the AEO’s role and we look forward to working closely with ABC over the next year.”
For her part, Jan Pitt, director of B2B at the ABC, thinks that the exhibition industry continues to benefit from the credibility provided by independent third party auditing of exhibition attendance figures, to standards set by the industry itself.
“Maintaining our partnership with the AEO demonstrates our continued commitment to meeting the needs of event organisers, exhibitors and sponsors, providing a transparent currency for the exhibition sector,” she adds.