Accept Credit Cards and Boost Your Business

8th June 2010

Are you thinking of doing a business on the internet or via web? You

will first of all need to find out ways in which you can accept payment

cards on your site. It has many advantages, and the first one being your

customers getting really excited about your product, after reading your

advertisements and hype on your site and if they make a decision and

can make a purchase immediately, you have secured that sale. On the

other hand, the problem with the cheque payments is, the additional time

it takes for the customers to get their cheque book and mail out the

cheque and as it’s often the case, they may change their mind later.

• There are many well known companies, which can allow you to create a

store front and accept card transactions for you. Once you have signed

up the vendor that you trust, you will be able to put an order form or

shopping cart on your site. Each vendor has a different way for this,

but most will however provide you with premade forms, which you can

customise for your product or service.

• There are usually no setup fees and the transaction fees vary

depending on the volume of sales in each accounting period. Sometimes,

it seem to vary according to the order size, type of item sold and the

type of payment (debit card, cash, money order) used by your customer.

• Whichever company you choose, if you are selling things on the

internet through your website, you really have not much choice but to

accept credit cards. Most credit cards companies, these days are

providing instant approval of credit card application to grab a

customer. This is reason why the number of credit card holder is

increasing at such a great speed. It has been seen that a credit card

holder is always not willing to use hard cash for transaction.

• They are convenient and flexible way for customers to pay and they are

essential for telephone and online sales. Payments are usually made

directly to the bank account of the merchant.

• Your transaction costs are usually much lower. However you have to be

careful to minimise your credit card risks since you'll be processing

the credit card payments yourself. There is however no guarantee that

there are no risks attendants in using a third party merchant.

The trend has been around for a long time but is only now becoming a

readily-accepted (and secure) method of payment in many countries. For

international customers, it is quite convenient to accept credit cards,

as it automatically takes care of the problems of currency differences

as well as the time it takes for a cheque to travel to the vendor. Your

company can really benefit from one of the most secure and reliable

payment platforms in the industry and you are likely to lose a large

number of overseas customers if cheque payment is the only way you can

accept payment.