ADI launches the iCONIC 15+ - the ultimate exhibition screen

8th August 2012

The perfect mobile screen for the exhibition industry is here, with the launch of the iCONIC 15+ from big screen specialists ADI.tv.

The iCONIC 15+ has been designed specifically with the exhibition market in mind, combining high resolution picture quality with the convenience and cost savings of a mobile screen.

Traditionally, mobile LED screens haven’t been particularly suited for the exhibition market for a number of reasons: primarily their screens tend to be quite low resolution and suited to audiences that are some distance away, and also because they are often large and cumbersome. The iCONIC 15+ is a real game changer thanks to its high resolution screens – providing a beautiful, crisp and powerful image even from close viewing distances – and its distinctive trailer design.

Ideal for indoor and outdoor exhibition use, the iCONIC 15+ features a unique double-sided design, with two 15m² LED screens back-to-back, in one sleek structure. This provides near 360 degree viewing angles, which allows attendees a great view of screen content. The screens on the iCONIC 15+ are also height adjustable and can be rotated, so that organisers can choose the perfect positioning, whilst a powerful on-board PA system ensures video content can be supported with audio.

Other clever promotional features include the ability to fully brand both the trailer and speaker pods and when raised there is a handy stage beneath the screens, which are also able to show different content to each other if required!

The iCONIC 15+ is the latest ADI screen to carry the “+” tag, which signifies its high resolution capability. Built on the same tried and tested platform as ADI’s renowned iCONIC 15 screen, the iCONIC 15+ features industry-leading picture quality thanks to its stunning new 12mm screens, which drastically shorten minimum viewing distances to just three metres – making it ideal for locating in areas of high footfall and amongst crowds, such as at exhibitions.

The iCONIC 15+ is just as flexible and self-sufficient as the standard model, with its own super-quiet on-board generator and PA system, in addition to a fully brandable trailer and speaker pods, which can be utilised for promotional purposes. The lightweight platform of the screen means it’s also extremely manoeuvrable and aids with swift set-up and de-rig times – usually in less than thirty minutes. The lightweight trailer also makes it a suitable choice for exhibition venues with weight restrictions in place, where other mobile LED screens on the market may cause damage.

The iCONIC 15+ joins other high resolution screens on ADI’s extensive fleet, with further expansion plans due to take the size of the company’s fleet to over 25 screens this summer. Nick Robinson, Head of Screen Rentals at ADI, commented, “As a company we continue to innovate, and this summer sees the launch of a number of new high resolution “+” screens which aim to take picture quality to a new level and certainly help to open up new markets for mobile LED screens.”