28th June 2011
Exhibiting can be one of the most effective marketing activities for companies - providing you with hundreds of face to face meetings with potential customers within a short period. It can also be a pretty daunting prospect, especially for those who are new to exhibiting. There are numerous options for stand design, backdrops, furniture and lighting not to mention promotional giveaways. Mistakes made over your exhibition stand can be costly - not merely because of the cost involved in exhibiting but also in the loss of potential business.
It is for that reason that we decided to get some advice on how you can make an impact with your exhibition stand from our suppliers - experts in the exhibiting field! They have provided some great pointers that will help you to achieve an exhibition stand that you can be proud of and that will help you to reap the benefits of exhibiting.
Layth Karagholi, Managing Director of Total Displays Ltd, has given us some great tips on how to avoid the most common exhibition mistakes:
This is key advice from Layth. Planning is essential to any effective piece of marketing and so is utilising the expertise of your suppliers.
Damian Tremlett, Managing Director of Babycad Ltd, advised us of the free online tools that can help you to design your own stand. Damian’s advice is that visualisation of your stand is critical – it helps you to plan, to get approval and to communicate your ideas effectively. There are easy, low cost (or free) online visualisation tools available that help you to create rendered images in minutes without training. You can then hand these images over to your designer so that they are immediately in the picture, ensuring you avoid any confusion and save time.
Babycad provide a free to use visualisation tool so that you can layout your ideas, or just see how previous banners or graphics will work in a different space.
Damian also gave us an excellent tip about using these design tools to publicise your stand before an event:
“We've seen some exhibitors publishing their designs from Babycad online and using them to market their stand prior to the trade show... and very successfully too, visitors stop at your stand just because they recognise it - simple!”
I’m sure you will agree that this is a very practical and effective tool to help you understand exactly how your stand will look and to create a buzz around the design prior to the event.
Lastly, here are a few quick tips that the Exhibitions team have picked up over the years: A key concern when exhibiting should be making sure your branding and company message is going to be seen by visitors. Display your logo at a high level so that it can be easily found and make sure that your stand is well illuminated, especially your sales message. A well illuminated message attracts attention. Ensure any sales message is clear and succinct and can be read in a matter of seconds. Also good for attracting the attention of passers-by are moving displays of photographs or 3D images if appropriate to your sales message.
Make sure any leaflets or brochures are displayed prominently and are easy to pick up. Display products and images in a prominent place and at eye-level to attract people’s attention.
Exhibition suppliers often provide hints and tips on their websites for how to make the most of exhibiting and you will find that they will be happy to help and advise you. By doing a bit of research beforehand you will be ensuring that you make the most out of your exhibition.