27th July 2010
Leading event branding specialist
Icon announced today that it has been appointed as the principal signage
provider for The 2010 Ryder Cup at The Celtic Manor Resort, City of Newport, Wales
from October 1-3. Icon will be
responsible for delivering elements of the event’s look, along with the
entrance feature, on-course branding and general signage.
Icon’s agreement with Ryder Cup
Ltd also requires the company to provide similar services at The 2014 Ryder Cup
which will be held at Gleneagles Hotel in Scotland.
Andrew Hodson, Sales and
Marketing Director for Icon, said: “We are delighted to be involved with such a
prestigious international event, seen by many as the pinnacle of the golfing
calendar. With only three
months to go, our initial planning and surveying is well underway and we are
working closely with Ryder Cup Limited to ensure that we meet all the necessary
“It is vital that the course
signage really brings the event and Ryder Cup partners’ involvement to life,
not only for those attending, but also for the international television
audience that this event attracts.”
Icon has extensive experience of
the world of golf having also worked at The Ryder Cup at Valderrama in Spain in 1997 and 2006 at The K Club in Ireland.
More recently the company has supplied
signage and branding solutions at the Dubai World Golf Championship and
continued its long term involvement with the BMW PGA Championship at Wentworth
Edward Kitson, Ryder Cup Match
Director, is delighted to be working with Icon again.
He said: “Icon has proven experience in delivering signage and branding
solutions and we look forward to working with Icon’s team again for The 2010
Icon has over 50 years of experience in signage and
branding. From its
headquarters in the south east of England
it employs nearly 70 full time staff, and offers a full range of services
including creative design, digital and screen printing and full advice and
project management services across the company’s range of signage solutions. This includes both permanent and temporary
solutions at many major sporting events and venues, commercial property signage
and exhibition, retail and broadcast applications.
Recently the company’s work on international projects,
has led to the establishment of offices in Berlin, Doha, Johannesburg, Shanghai and Toronto
and plans are in place for additional new ventures further afield.
The MEI Group was founded 20 years ago and works
around the world bringing clients face-to-face communication strategies to life
with a unique combination of truly creative thinking and the very latest
presentation technologies. Whether it's an international media event in London, a co-ordinated European product
launch, or a press launch for 300 journalists in Shanghai,
the company offers a coherent cost-effective solution.