4th January 2010
An exhibition banner stand makes it possible to bring a bit of your company to all sorts of presentations, trade shows and fairs, exhibitions, sales and other events. Naturally, you want to present your organisation in the best possible way, therefore a stand should be the most suitable to the brand image of the company and appropriate for its production. Trade shows and exhibitions are meant for getting noticed and remembered, for making contacts and establishing new bonds in the world of business. The first impression about a company is extremely important, it will ensure whether potential clients take to you or not. A banner stand is the “face” of a company, that is why every little detail concerning it should be taken into consideration.
An exhibition banner stand can be retractable, modular, custom built, portable, double sided... The modifications are countless, and no wonder: the whole variety of different styles, sizes, materials, colours and shapes are available on the market. Think about the peculiarities of your marketing strategy, and choose the best model in accordance to your needs: an individual approach works here. Still, there is some common advice which might be helpful. For example, it is better to opt for a lightweight banner. It will guarantee the portability of your stand, therefore there will be no need to feel enchained to one place. The materials used for your exhibition banner stand should be strong, reliable and durable, but not heavy. Aluminium, plastic, fibreglass, vinyl and pressed wooden fibres are perfect for this purpose.
Also, it is very convenient when it does not take long for a banner stand to be assembled and disassembled, transported and stored. Time is too valuable for a good businessman to waste it on minor jobs, so there is no need to hire some additional labourers every time you want your stand to be set up and make oneself dependent on them. A great number of banner stand models offer a do-it-yourself assembly, which can be performed just in several minutes.
Another good feature – the flexibility of an exhibition banner stand. It should be rather compact to occupy the minimal space, but effective enough to attract the attention of visitors. If the space given to you in a trade show is extremely limited, the flexible structure of a stand should make it possible to fit there. Moreover, the stand should be easily approachable and accessible for those who get interested and want to find out more about your company. Be communicative and cheerful, a personal contact is important while marketing.
It is also nice to make sure that the graphics of your stand are durable enough especially if a stand is used outdoors.
An exhibition banner stand should be comfortable to store: it would not be a pleasant surprise to discover just before the beginning of a trade show that your stand is covered with dust, its graphics faded because of sunlight and frame broken after somebody stepped on it.
A careful attitude and attention to the details can never be considered unnecessary in the course of one's marketing activity, and purchasing a stand should be done with the same attitude.