An Exhibition Banner Stand Must Be Carefully Selected

26th April 2010

An exhibition banner stand is an important part of your strategy if you

want to make the most of your time at an event, tradeshow or

convention. Banners can do a great deal towards altering how potential

clients view your business. This is especially important if you are

attending a tradeshow where your clients are surrounded by your

competition. Due to this, it is extremely important that you select

only the best stands for your business. In addition to this, you need

to select good quality banners that brand your business while also

being attractive. By making use of banner walls, branding techniques

and good design choices, you can manipulate how your customer’s

perceive your business.

The first step in selecting an exhibition banner stand is to decide

what type of stand you require. There are many different types of

stands available. There are lightweight, compact stands that are

designed for small presentations. There are linking stands designed to

become banner walls. There are stands that are hybrids of these two

types. While there are one use exhibition stands available, many

businesses do not use these unless the event is taking place on their

grounds. Permanent exhibition stands are intended for use in branding

efforts where the banners will not be removed for more than a few days.

When you are making your decision, factor how you intend on using the

stand with how much the stand costs. Often, this will ease the decision

process for you.

Once you have purchased your exhibition banner stand, it is important

that you match your stand with the appropriate sized banner. A common

error made is that old banners not fitted for the stands are used.

While there are banner stands that allow for banners of varying sizes

to be compatible with them, it is important that you confirm that your

banners will fit your stand. Banners that do not properly fit their

stands will look unprofessional. If you are uncertain of whether or not

the banners you have will fit, you will have the option to buy banners

at the same time you wish to purchase your stands. This is the option

that most businesses choose to use, at it allows them to maintain

consistency and professionalism at exhibits and presentations.

No matter what type of exhibition banner stand you purchase, you need

to make certain you plan enough time for the banner stands to be

shipped. If you are ordering banners with your stands, it is important

that you give yourself time to have the graphics confirmed with the

company, then the banners manufactured. The time it takes for the

banners to be manufactured can vary depending on the materials and

coating on the banners. Banners designed to endure the weather will

take longer to make as they have to be manufactured then treated to

last against the sun and the rain. Once you have received your banners

and stands, it is also important that you take proper care of them.

Both the banners and the banner stands must be stored in a cool, dry

place to prevent them from being damaged while in storage.