26th April 2010
An exhibition banner stand is an important part of your strategy if you
want to make the most of your time at an event, tradeshow or
convention. Banners can do a great deal towards altering how potential
clients view your business. This is especially important if you are
attending a tradeshow where your clients are surrounded by your
competition. Due to this, it is extremely important that you select
only the best stands for your business. In addition to this, you need
to select good quality banners that brand your business while also
being attractive. By making use of banner walls, branding techniques
and good design choices, you can manipulate how your customer’s
perceive your business.
The first step in selecting an exhibition banner stand is to decide
what type of stand you require. There are many different types of
stands available. There are lightweight, compact stands that are
designed for small presentations. There are linking stands designed to
become banner walls. There are stands that are hybrids of these two
types. While there are one use exhibition stands available, many
businesses do not use these unless the event is taking place on their
grounds. Permanent exhibition stands are intended for use in branding
efforts where the banners will not be removed for more than a few days.
When you are making your decision, factor how you intend on using the
stand with how much the stand costs. Often, this will ease the decision
process for you.
Once you have purchased your exhibition banner stand, it is important
that you match your stand with the appropriate sized banner. A common
error made is that old banners not fitted for the stands are used.
While there are banner stands that allow for banners of varying sizes
to be compatible with them, it is important that you confirm that your
banners will fit your stand. Banners that do not properly fit their
stands will look unprofessional. If you are uncertain of whether or not
the banners you have will fit, you will have the option to buy banners
at the same time you wish to purchase your stands. This is the option
that most businesses choose to use, at it allows them to maintain
consistency and professionalism at exhibits and presentations.
No matter what type of exhibition banner stand you purchase, you need
to make certain you plan enough time for the banner stands to be
shipped. If you are ordering banners with your stands, it is important
that you give yourself time to have the graphics confirmed with the
company, then the banners manufactured. The time it takes for the
banners to be manufactured can vary depending on the materials and
coating on the banners. Banners designed to endure the weather will
take longer to make as they have to be manufactured then treated to
last against the sun and the rain. Once you have received your banners
and stands, it is also important that you take proper care of them.
Both the banners and the banner stands must be stored in a cool, dry
place to prevent them from being damaged while in storage.