19th March 2010
Let’s take a look at how an exhibition stand rental might help you dominate the next trade show. As the representative of a rising company, you truly understand that any trade show offers the opportunity to obtain a strategic advantage over your competition that cannot be ignored. Remember that exposure at a trade even translated directly into brand exposure, and that is something that cannot always be bought for money.
The only issue anyone could have with a trade show, the only negative point that could possibly arise – is that the competition is invited!! Now this is a crucial point, because it generally means that they will be doing their very best to steal your thunder, to obscure your efforts and to ensure that it is they, not you, who are noticed by customers, and who ultimately reap the benefits of the even in increased sales.
So how does an exhibition stand rental help you?
Now of course on the main pieces of equipment you will need to put on a good showing at an event of this sort is an exhibition stand – and here is where the first problem could arise. You will find when you start searching for that perfect stand for your company, that there is such a variety available that you do not even know where to start looking, or what to look for. There are stands in all sizes and designs – not to mention different qualities and configurations so that you hardly know which one would be best for your company.
Well, just use your company's specific requirements – not just for one trade event, but for all the events of the financial year – as a basis, and then select the stand that most fits those requirements. But don't buy it right away, use an exhibition stand rental instead, because choosing the perfect stand for your company is more a process of trial and error. After all, you and your team may decide that a stand fits you company perfectly – and then you may realise that your customers do not agree. After all, in such a case your customers’ opinions are crucial, and whatever you choose has to 'click' with them.
So test out your choice. Rent, do not buy. And then if you find that the stand you have selected isn't working out, you lose little. Simply go out and rent another one of a different configuration and design for the next event, and if that doesn't work, change your choice to yet another exhibition stand rental until you finally find something that does work. And when you do find that you have something that customers are responding to in droves – that's when you actually have to buy, and not a moment before.
There are other scenarios where renting a stand could help you – for example if your company happened to lose money in the fiscal quarter and you would like to curtail expenses temporarily while still not foregoing your visibility at trade events. In such an eventuality, hiring a stand becomes a cost effective option. Then there is the question of storage space – perhaps you have no desire to store something as bulky as an exhibition stand and prefer an exhibition stand rental for each separate trade show. You might choose to have a few easily storable graphics panels made to give these rented stands a uniform look.