19th May 2010
High quality banner stands can help you reach out to a large
proportion of the market in a short space of time. They can play a key
role to create a new image for your company or promote a new product
and make your company known or just to improve your business.
Exhibitions are highly flexible environment in which a wide range of
sales and marketing objectives can be achieved, from generating sales
leads and launching new products, to building brand image, maintaining
customer relations and appointing new agents. These stands are an
influential, flexible and highly cost-effective business tool – as well
as being significant wealth generators in their own way. In established
economies these tools are a vital part of the marketing mix, alongside
direct selling, advertising, direct mail and the Internet.
• Tension banner stands are used with telescopic poles or fiber pole to
create tension. The main benefits of these stands are that they are
lighter than some of the other stands and some can be linked. Magnetic
tape can be added to create seamless display. They are very flexible
as additional replacement graphics can be changed easily. They are a
mobile and a very convenient way of advertising. In terms of budget,
they are relatively cheap for such a good investment. People will
notice the quality of your stand and if it is designed properly it will
attract your target audience. The colours that are used are very bright
and so they create a very strong impact on customers.
• These stands are suitable for a range of environments, from retail
point of sale to exhibition displays. They are easily interchangeable
and do not require any assembly tools. They are strong but still
lightweight. The benefits of these stands means you can order many
different cassettes and change your graphics at will.
• Roller or retractable banner stands work using a tensioned roller
system which retracts the banner into the actual banner stand base.
Their proven reliability makes them a popular choice. You can pull up
the graphic easily and when down the graphic is protected. They are
perfectly suited to sales teams on the move, as well as to
point-of-sale and event communications and usually available in various
types, styles and designs so you can improve your image in the market.
• These stands are quite easy to set up and you can easily make use of
the same banner stands for more than one event on the same day.
• You can easily display posters, graphics and signs which will help you to impart information about your business.
These stands will enable your business to create that corporate image
you are looking for, getting your products right in front of potential
customers and helping to improve your retail sales. Whether you are
looking to raise your company profile, change market perceptions or
generate sales leads, you can achieve more in four days with banner
stands at an exhibition than you might otherwise achieve in months.