12th April 2010
Banner stands are an excellent way to enhance your company's brand
image and reputation at the next trade show or exhibition. Now its
certainly true that your company makes sure to represent itself in a
great many trade shows, and other annual events. Remember that a
feature of all such shows is that various companies compete for the
same customers, and that it is very rare indeed for a single company to
capture the markets without being highly original. So simple logic
dictates that brilliant – and yet sensible – originality is certainly
the key to capturing the imaginations of present and future customers
and having them sign up with your company.
Of course there are several approaches that you can take at a trade
show to achieve this end, and not all of them involve banner stands. On
the most basic level, you can simply have a sales force dedicated to
'moving' customers towards your stands that every event. If
strategically placed around the grounds of an event, such people can
greatly increase customer attendance at your stand. And you can even
reach out to customers without the help of a trade show or event.
Because a banner stand is so elementary to set up that you can set it
up anywhere that you have permission to do so – even at the roadside,
if necessary. And these stands are available in such a range of sizes
and options that you are sure to find banner stands to suit you. Of
course you can also use billboards and the mass media – but why should
you ignore more cost-effective options?
So how do you go about setting up a banner stand? It can be done in
under a minute. Just set up the base, pull open the banner and fix it
in place, and your portable banner is already on display, and
attracting potential customers. Really, could anything be more simple?
Impossible. And then consider ease of storage and transport. Because
the stand rolls down to such a compact size, it is easily transportable
– or rather, you can transport dozens of them, with the necessary
personnel, all around the city. And remember that when banner stands
are stored they are not at all susceptible to dust or wear and tear.
And this is an undoubted advantage – it means that you can store your
stands neatly and easily when they are not in use, and bring them out
to use to the best advantage just when you require them.
Remember that a stand made with modern materials is surprisingly
durable and long lasting. And a banner can be printed on both sides,
making your display very versatile. And though many companies simply
use these stands at indoor exhibits, there is no need for you to
emulate their timidity. These days many kinds of weather proof banner
stands are available that would serve your purpose brilliantly out on
the street, or set up on a sidewalk. If you would like to make use of
these weather resistant models, just remember that a laminated
graphical display is necessary, as this makes the banner waterproof –
and also remember that you need a stronger stand construction, as well
as perhaps a strengthening backing for the banner itself, so that your
stand can withstand the winds.