22nd March 2010
There are a few significant differences between the banner stands you would use for indoor trade shows and fairs and outdoor venues. An outdoor banner stand has to be more durable and weather resistant, and its design should meet certain requirements as well. There is a variety of different banners available on the market, but it should not confuse you, the most important is to define exactly what you want in the course of your advertising campaign and to discuss your expectation with a banner stand manufacturer.
So, if you are planning to popularise your company by taking part in trade shows under the open sky, or perhaps you simply want to put your banner at the roadside, you should specify that you would like to get an outdoor banner stand. This kind of banner will do perfectly well in remote points of sale: you can put your booth near a football stadium or at the market, or at any other place with a large number of people, and a nice, beautifully designed banner would attract their attention.
What are the peculiarities of an outdoor banner? Firs of all, they have to be protected from moisture and bright sunlight, otherwise the graphics would get spoiled after a single performance, and it is quite expensive to change them every time. Of course, lamination will protect your graphics to some extent, but if you want them to be completely out of danger, it is highly recommended to choose a PVC covering.
However, there are other threats to an outdoor banner stand – what would you say about wind? It can be quite frustrating and unpleasant to have your banner falling all the time. It will give an impression of instability and bad organisation within your company, and it is not a secret that first impression is exceedingly important to establish a contact with a potential client. Besides, it would not be wise to spend those precious minutes for setting up a banner over and over again instead of conducting your sales. Not to mention that a falling banner can be dangerous for members of your team and visitors of your presentation.
To avoid these unpleasant moments, it is advisable to choose a banner with a weighted base – it would ensure stability and firmness. At the same time your outdoor banner stand will be still easy to carry – a base is actually just moulded, and during the presentations you can easily fill it with sand or water.
The design of your banner should be bright and eye catching, as there are so many things outdoors to distract people's attention. And perhaps it would be nice to have your promotional message printed in a bigger font – the distances are larger outdoors than inside a hall, so the test on your stand should be easily readable.
In case you want to continue displaying the banner in the evening, you should think about the ways to light is properly. Two removable lights would serve this purpose perfectly well.
The outdoor events give a lot of opportunities to succeed in your promotional expectations, which is why purchasing an outdoor banner stand will definitely turn out to be a very good deal.