17th December 2009

Bespoke Exhibition Stands Are Built to Suit Your Requirements

Now the natural questions would be whether this is necessary, and how you and your company could benefit from this. Let us weigh all the factors and draw a few logical conclusions.


exhibition stands are built to suit your requirements exactly. Now the natural

questions would be whether this is necessary, and how you and your company

could benefit from this. Let us weigh all the factors and draw a few logical



at any exhibition you must balance the amount you spend on publicity against

the undoubted advantages and brand exposure that an exhibition or trade show

provides. Keep your budget within reason, by all means, yet make sure that you

do not limit your spending too much - that could, and will, prove costly in the

long run.


not underestimate the immense value of the opportunities that a trade show

provides - opportunities to build your brand image and recognition among actual

and potential customers, opportunities to 'war-down' the competition in a

miniature arena, opportunities to display, not merely the goods and services of

your company, but also your ability to innovate and to be original. One crucial

innovations that can seize the focus at an exhibition are bespoke exhibition



course, seizing opportunities demands an adequate budget, and it would be a

serious error of judgement to be too stingy here. Any investment in a trade

show or exhibition is one that will reap long term returns.


to details - how best do we take advantage of the undoubted opportunity. Of

course you will have your staff give out the usual promotional materials and

gift items and obviously you will have a large and eye-catching banner above

your stand. The question is whether these tried and true techniques will be

enough, given the fact that your competitors will all be doing the same thing



is where we exercise our ingenuity and originality, and have a design team

create incredibly innovative bespoke exhibition stands.


your organizations design team is not geared to this task. But you do not need

them to be – there are lots of companies on the net that deal solely in the

construction and design of exhibition stands, and their design teams are extremely

competent, skilled and original.


best thing to do is to examine the portfolios and previous work of any company

that you are considering hiring. It is better to take on a company whose style

of work suits you to begin with, rather than be careless at that early stage of

the creative process, and end up trying to work with people whose creative

style does not suit you at all.


you choose a company to create your bespoke exhibition stands, it is time to do

a lot of talking. You need to meet with the management of the company, with

their creative heads, with the actual designers. If you are paying for a

design, make sure you get exactly what you need. But to do that, you first need

to tell the company's design team exactly what you need, so do that.


they understand your needs, the team will come up with an initial draft –

perhaps some drawings. Examine them, and select one that seems to work for you

– or reject them all if they don't quite fit your ideas. Remember, it's better

to reject a bad design early in the creative process.


you okay a design, the creative team should build a 3D digital model of the

bespoke exhibition stands so that you get a better idea of what they will look

like in real life, and so that you can suggest crucial modifications. If the

organisation you select does not offer to do this, request it. As I have

already stated, it is better to iron things out sooner rather than later – in

this case, you should examine a 3D model before the actual construction (with

its unavoidable costs) begins.


you okay the model, the company's construction teams will go all out to create

your design, and you will be set to seize the focus at the next trade show or