17th December 2009
Bespoke Exhibition Stands Are Built to Suit Your Requirements
Now the natural questions would be whether this is necessary, and how you and your company could benefit from this. Let us weigh all the factors and draw a few logical conclusions.
exhibition stands are built to suit your requirements exactly. Now the natural
questions would be whether this is necessary, and how you and your company
could benefit from this. Let us weigh all the factors and draw a few logical
at any exhibition you must balance the amount you spend on publicity against
the undoubted advantages and brand exposure that an exhibition or trade show
provides. Keep your budget within reason, by all means, yet make sure that you
do not limit your spending too much - that could, and will, prove costly in the
not underestimate the immense value of the opportunities that a trade show
provides - opportunities to build your brand image and recognition among actual
and potential customers, opportunities to 'war-down' the competition in a
miniature arena, opportunities to display, not merely the goods and services of
your company, but also your ability to innovate and to be original. One crucial
innovations that can seize the focus at an exhibition are bespoke exhibition
course, seizing opportunities demands an adequate budget, and it would be a
serious error of judgement to be too stingy here. Any investment in a trade
show or exhibition is one that will reap long term returns.
to details - how best do we take advantage of the undoubted opportunity. Of
course you will have your staff give out the usual promotional materials and
gift items and obviously you will have a large and eye-catching banner above
your stand. The question is whether these tried and true techniques will be
enough, given the fact that your competitors will all be doing the same thing
is where we exercise our ingenuity and originality, and have a design team
create incredibly innovative bespoke exhibition stands.
your organizations design team is not geared to this task. But you do not need
them to be – there are lots of companies on the net that deal solely in the
construction and design of exhibition stands, and their design teams are extremely
competent, skilled and original.
best thing to do is to examine the portfolios and previous work of any company
that you are considering hiring. It is better to take on a company whose style
of work suits you to begin with, rather than be careless at that early stage of
the creative process, and end up trying to work with people whose creative
style does not suit you at all.
you choose a company to create your bespoke exhibition stands, it is time to do
a lot of talking. You need to meet with the management of the company, with
their creative heads, with the actual designers. If you are paying for a
design, make sure you get exactly what you need. But to do that, you first need
to tell the company's design team exactly what you need, so do that.
they understand your needs, the team will come up with an initial draft –
perhaps some drawings. Examine them, and select one that seems to work for you
– or reject them all if they don't quite fit your ideas. Remember, it's better
to reject a bad design early in the creative process.
you okay a design, the creative team should build a 3D digital model of the
bespoke exhibition stands so that you get a better idea of what they will look
like in real life, and so that you can suggest crucial modifications. If the
organisation you select does not offer to do this, request it. As I have
already stated, it is better to iron things out sooner rather than later – in
this case, you should examine a 3D model before the actual construction (with
its unavoidable costs) begins.
you okay the model, the company's construction teams will go all out to create
your design, and you will be set to seize the focus at the next trade show or