12th April 2010
So you are probably wondering just what bespoke exhibition stands
are – well, to put it simply, a bespoke stand is just a stand that has
been customised to suit the specific needs and requirements of your
company. Now you're probably wondering just how necessary this is –
after all, there really are so many stands available, of every size and
shape and colour – is it really necessary to customise one? Perhaps it
would be best to just choose a suitable stand from 'out of the crowd'?
Remember, if you are considering the added investment represented by a
customised stand, that it is crucial for a company to stand out from
the competition at any trade fair or exhibition, and if bespoke
exhibition stands could do this for you, you should consider them. If
you spend a little more to accomplish this, it is certainly balanced
out by the greater returns your company will experience in terms of
increased visibility, a larger customer base, and ultimately, increased
sales. And you should also remember that if you try to save too much on
your investment at the next trade fair, you might find that your losses
in customers and sales far outweigh your savings.
Remember, a trade fair is an immense opportunity that you can use to
your advantage. You can enhance your brand image among customers, you
can demonstrate your superiority over your competition – always a plus
with customers, and you can demonstrate just what a dynamic company you
represent. Innovation – innovation and originality – as represented by
bespoke exhibition stands, will lead to success at any such exhibition.
This is why a trade fair represents an opportunity that must be seized,
and doing so requires that you allocate sufficient funds in your budget
to this. Remember, your investment will be returned as brand imaging
and sales – and that these returns stretch into the long term.
Now we all know that a customised stand is hardly the only way to
harness this opportunity. There are other effective methods, and there
is no reason you should not use these in tandem with your custom stand.
If you have spent more on your bespoke exhibition stands, make sure
people see them by having your employees wander through the grounds of
the exhibition, handing out promotional material and directing people
towards your exhibition. These staff can also hand out promotional
gifts and items – perhaps a customer who does not even visit your stand
will take one of these home and give you a call later. And of course
you should never neglect to put up a large banner above your stand,
that will beckon people from across the fair grounds.
But remember that these are all things that your competition can do
too. That is why the bespoke exhibition stands are really the core of
your strategic marketing. With their extremely original and
eye-catching design, and its custom graphics panels, this stand will
hold the attention of your customers and will draw potential customers
into seriously considering your company.
Study different companies, review their past work, and choose one to
build your stand whose past work you like best – the 'style' of this
company will naturally suit your inclinations and needs and the work
they do for you is far more likely to satisfy you. Then go ahead, and
enjoy the benefits of a custom exhibition stand.