16th December 2009
Exhibitions are a great place for a face to face marketing. Face to face
marketing has many of its own benefits; this is the reason that many companies
make efforts to attend exhibitions and trade shows. An exhibition or a trade
show is a place where other b2b partners and many visitors are engaged in a
networking environment to buy products and services, this technique of face to
face marketing might be beneficial for your business. And of course, to exhibit
your product or brand you need an exhibition stand. Following description is to
give you an insight about an exhibition stand’s design basics. How should an
exhibition stand look like?
Size and style – the style and the size of your exhibition stand must
be perfect to fit your needs and requirements. There is a wide range of
exhibition stands to choose from, like pop up stands, banner stands etc. some
larger stands also might be bespoke or in shell form. You may also go for a
well designed custom built exhibition stand that meets your requirements and
needs. Some stands are large enough and provide space for private meetings. This
may be helpful as sometimes on site meetings become necessary.
Facilities – This is another aspect that one must consider for an
exhibition stand. The facilities and the accessories must be carefully considered.
How much space you need? For example if you are going to have a visual display
with a laptop you must consider the space required to lay your cables. Another
thing that is most important is to facilitate your visitors or clients by
offering them more space and room for buying and moving around the stand.
Reuse – Buy a stand that is easy to reuse. Make sure it is re-useable once you
spend money on the exhibition stand. When you buy one go for the designs that
are flexible and easy re –useable. There are many bespoke exhibition stands that
allow you to change the display and graphics. They are versatile and easily
folded up and carried. Once they are dismantled they still can be assembles up
again for reuse.
Graphics and artwork – This is one of the most important parts of your
bespoke exhibition stand, as it is the feature of your stand that allows the
visitors to be attracted to your product. It is a major part of what you are
going to display on the stand, it represents your business image. It is a good
idea to make the graphics and the art work custom made which is according to
your needs and requirements. The graphics that you use must match with your product.
they must be able to attract the visitor in a single look.
Exhibition Kits – Exhibition
kits provide all items under single roof. These are an excellent solution for many
companies, as all of their items can be displayed in a single exhibition. It is
good instead of buying a separate plinth, or a banner or a literature stand.