Brochure Display Stands Are A Great Way To Promote Your Company

6th May 2010

Have you been looking for a handy and functional promotional

item for your business that your clients can actually find useful? Do you want

to give maximum exposure to your business name without appearing too obvious in

your marketing strategy? Finally, are you thinking of ways to cut down on your

advertising or marketing expenditures without compromising the promotion of your


This article is for you – a read on a highly functional,

affordable, and effective promotional item that any kind of business can use to

introduce and leverage their brand and services to the market. We are talking about

brochure display stands.


These items are great for organizing brochures, as well as

other reading materials like magazines, pamphlets, and newspapers. They are

ideal to place in the reception or receiving area, by the front door, and on

any work floors. These display stands usually come in different sizes and

colors. With a wide variety of choices, you can easily find a brochure stand

that will suit the look you have created for your company.

A more casual business setting or a funky store may benefit

from a brochure display stand made of wood or plastic, and of a more vibrant

color. Meanwhile, an organizational item such as a brochure stand made of metal

or glass can enhance a formal workplace or a high-end establishment.

You can display your brochures with ease with the use of brochure

display stands. Your store or workplace would not look disorganized that can be

a bad reflection to your business name. A neat, well-kept place creates more

impact as it sends an impression of efficiency, order, and professionalism.

Even if your establishment is of a more laidback nature and not the

conventional business setting, neatness is a crucial factor for making a good

impression for your name.

Effective Branding

If you are looking for ways to put your business name out

there, what better way than to make use of everyday items to bear your name and

logo? Materials as useful and essential to business operations as brochure

display stands are an ideal choice. You will not only be promoting your

products and services through your brochures but will be adding extra exposure

to your business with the name labeled on the display stands. As eyes are drawn

to the reading materials, the distinct branding will also catch attention. For

more effect, use bold colors or print, and up the font size. Customers or

potential clients who may not be bothered to get a brochure copy will still see

your business name even from afar. That is why, a brochure display stand by the

door is a beckoning gesture to the public to get to know your brand.

You give your business a longer name recall when it is

always in view of your clients and potential customers. Without resorting to

the more arduous task of handing out leaflets, brochures, or pamphlets, you

achieve this purpose by leaving your business name exposed, stamped on very

visible objects – a brochure display stand.


Utilizing these items as your promotional items is not only effectual

but also cost-effective. Traditional advertising methods of print ads, media,

and the more extravagant social and press functions can be very taxing to the

budget. If you want to tighten your belt to focus on other business

expenditures, such as inventory, stocks and product development, why not take

advantage of business marketing with the use of practical items, like brochure

display stands? You can save much money while still advertising your company.