Chip and pin machine: “Safety in Numbers”

15th January 2010

The so-called chip and pin machine is a relatively new equipment for credit cards processing as it has been used not more than for five or six years. Its motto “Safety in Numbers” was supposed to win the trust of the consumers, and time has proved the truthfulness of these worlds. Thousands of consumers have a chance to appreciate the advantages of these devices in comparison with previous models of credit card processing equipment. 

These days, while paying, a customer does not have to hand his plastic card to another person. No need to give it to salesman or attendant for imprinting the card or scanning it. With a chip and pin machine your client can appreciate a higher level of protection against credit cards frauds, as they provide an opportunity to enter a personal pin code and scan the card without handing it to somebody else.

The information about every single credit card is stored on the inbuilt microchips. After the swiping a card a consumer types his or her personal pin code. If the entered number gets verified, the transaction is over – this operation is usually conducted quickly and even casually, without any unnecessary complications of credit card processing, we all experienced in the past.

Besides, a combined protection provided by a pin code's combination of digits and embedded chip makes the thieves disabled when it comes to coping a credit card. The convenience and protection of a client is the main principal of the chip and pin machine's functioning, that it why it is considered one of the most user friendly card processing devices. A stolen or copied credit card can be possibly accepted by these machines only if a thief knows a proper pin number, but usually this information is not so easily available.

Having taken into account all these advantages and good reasons, most of the shops, retail stores, restaurants, petrol stations and various companies prefer these devices to any other ones. Choosing these machines, they not only care about the security of the customers, but also to a great extant reduce the risk of loosing the funds.

Moreover, these days the chip and pin machine is available not only for static business organisations, but also for a business on the go. Obviously, the payment option by means of a reliable equipment like this machine will enlarge the number of targeted clients, and from now on a trade show can be considered a favourable event not only for advertising campaign and promotional activity, but also for big sales. Along with a swiping option these credit card machines are supposed to have a special feature of storing and forwarding the information, a special encryption system, which doubles the data safety, and receipts printing service.

The chip and pin machine is obviously advantageous for both clients and business owners. Hardly any other device would suit the purpose of small business organisations and even large establishments better than this credit card processing equipment. The only reason to hesitate whether to get it is an extremely tight budget, but with a variety of models and styles it is possible to choose a suitable one without emptying the pockets.