13th July 2010
A simple yet often overlooked fact in restaurants
is this -
the menu may be the star with its specials and all, but it is the menu
that makes the menu. It is the manager, publicist, spokesperson, and
Therefore, if you are in the restaurant or food business, do not
holders. Make them as attractive and impressionable as possible because
can make or break your menus…and maybe even your business.
Menu holders reflect the kind of business,
specifically the restaurant
you have. It is not just about the menu and its content. It speaks
about the kind of establishment you have. It can say that yours is a
and fine dining place, a laidback diner, or a modern take on the
In other words, it creates an impression even
customers reach out for the menu and open it to see what your business
Choosing the right menu holder for your business is
important as concocting the perfect dishes. It should be the ideal size
properly contain a menu. It should not be too big or too small to look
place on a table. It should also be with just the right shade of color
to overshadow the menu but instead, enhance it to make it look more
The kind of holder is also vital for suiting it to the restaurant.
Flip-top menu cardholders are the most common but
suited to the more informal or casual restaurant. The conventional
meanwhile, are often seen in upscale, formal dining places where one can
menu holder for the drinks, another for the desserts, and a separate one
the restaurant’s specials.
The holders can also differ in materials. There are
acrylic, glass, plastic, and metal. Your selection will also depend on
You can’t just place a plastic holder in a delicate five-star dining
your upscale restaurant. It looks off and extremely inappropriate.
classic-looking wood and sophisticated glass holders are not in the best
when used in a diner and casual eatery.
Menu holders should not be limited to the dining
can place one on the bar and another in the reception area. Maximize
areas for promoting what your business has to offer. This is
for special events and occasions when perhaps, you have more specials,
and one-time offers.
A menu holder positioned near the entrance to your
restaurant is also one way to draw in traffic. Some people may not know
where they will be dining and are still scouting for potential places.
business out there. Show them what you’ve got! An enticing menu is
pair it with a striking holder, and that’s really something. You are
your business an attractive image, good promotion, and possibly more
Consequently, pleasing the customers with your food, ambiance, and
gain your business loyal clienteles who will keep coming back for more.
Make a good impression by not disregarding the
of restaurant business. Menu holders are one of them.