Conference and Events Organiser – A Relief to both, the Public and Corporate Sectors

17th March 2010

A Conference and Events Organiser is a person or company responsible for the complete organisation of a conference including any other event/events such as:

  • Exhibition
  • Trade show/fair
  • Road Shows
  • Award Ceremony
  • Gala Dinners
  • Any similar event as requested by the client

Managing an event is equally important as the organising of a conference. A conference will always combine one or more of the above mentioned events, thus requiring persons with specific expertise to take responsibility and organise the entire event – from start to end.

Majority of the conferences which are organised by both, the public and corporate sectors are combined with an exhibition, which are considered to be influential, flexible and most importantly it is a very cost-effective business tool. Exhibitions play a vital role in the marketing mix, along with direct selling, advertising, direct mail and Internet.  Depending in your type of brand or service, a Conference and Events Organiser will always recommend the combination of an exhibition as it an important stimulus in the new and emerging markets for industrial and commercial development.

An exhibition is one of the most effective mediums for creating and maintaining new contacts and customer relations. It is the only event which physically brings together the buyer, seller and the product – which is the most powerful force in the trade industry.

With their tightly focused profiles and carefully targeted audiences, these trade exhibitions are highly cost-effective sales and marketing platforms. Unlike other forms of communications such as, magazines and direct mail, exhibitions create a two-way communication process. Visitors can question, have discussions, get their doubts cleared or even debate on the product or service. Similarly, exhibitors can give and seek information, creating a platform to conduct a face-to-face dialogue – the most convincing form of selling and building good customer relationships. Therefore, an exhibition can be a vital event to combine with a conference.

The other categories of events may be less complicated for a Conference and Events Organiser; however, they too require equal attention and careful planning in order to make the event a success. A trade show/fair can be quite similar to the organisation of an exhibition – although, it can vary depending on the objective of the event and the target audience. These trade shows can also be targeted for the public; if so, it has to be organised accordingly.

Organisation of an award ceremony will need an immense amount of prior arrangements – lists of award winners, type of awards, chief guests and special speakers, the writing and arrangement of the awards and the arrangements for receiving them. This event will need close coordination with the client in order to make it a success.

Gala Dinners are a common event that is usually combined with every business conference. A Conference and Events Organiser will discuss with the client on a suitable venue, cuisine and beverages. The dinner will also need to include some entertainment which can be handled by the Organisers.

Handing over your events to a competent events organiser is the wisest move for both, the public and corporate sector. You can relax and enjoy the event from start to end.