Conference organisers should offer added value

18th November 2008

<p>A record number of <a href="" target="self">exhibitors</a> have been given training by Nationwide Media Group in preparation for the beginning of the Business North West exhibition, according to Events Review.</p><p>Over 160 exhibitors received training ahead of the two-day Manchester event, which takes place from tomorrow (November 19th).</p><p>Nationwide Media Group managing director Scott Hider told the website that the recent financial turmoil had precipitated a more competitive spirit at conferences and that exhibitors were more open to any possible advantage they could get.</p><p>"In response to the more competitive trading environment in today's uncertain financial times, exhibitors from our business-to-business event came out in force to learn how to maximise their return on investment (ROI) - an excellent indicator for the future of events and exhibitions," he said.</p><p>Mr Hider went on to say that it is likely that <a href="" target="self">conference organisers </a>will have to provide added value to attract delegates in future and that offering training to exhibitors was a good way of doing this.</p><p>The Business North West event and conference is a free event that is taking place at Manchester Central (formerly G-Mex) and will feature over 175 cross sector businesses.<br/><img alt="ADNFCR-1753-ID-18882966-ADNFCR" src="" /></p>