5th May 2010
Tradeshow banner stands are an integral part of creating a high
performing exhibit. By using banners as a part of your exhibit, you take
control of every aspect of the client’s experience when they find you
at a tradeshow. This is extremely important if you are interested in
cultivating new clients and improving the relationships with your
current clientele. There are several ways that you can go about
selecting the right stands and banners for your needs. You can make your
decisions based off of price, or you can choose to make your decision
based off of which stands suit your needs better. Fortunately, there are
stands available that can meet your needs without breaking your budget.
The first step in selecting tradeshow banner stands is to identify how
you will be using the stands. Outdoor event stands have different
requirements than indoor events. If you are planning on attending a lot
of outdoor shows, you will need to invest in higher quality stands and
banners. This is necessary because the weather can quickly damage the
material of the banners as well as cause damage to cheap plastics. In
addition to this, outdoor equipment also needs to be more carefully
maintained. Higher quality stands are coated to help protect against the
elements, so you can attend your event regardless of the weather
conditions. Indoor stands tend to lack in the coating, but are designed
to be used more often. These stands can be used many times before any
signs of wear show. Within each of these types of banner stands, you can
purchase cheap stands that are meant for one time use or more durable
stands meant for traveling with.
Once you have selected your tradeshow banner stands, it is important
that you take the time to pick high quality designs for your banners.
The better your banners look, the higher the chance that your potential
clients will notice them. This is half of the battle when it comes to
branding your products. In order for your brand to be remembered, they
must be seen. In order to be seen, your banners have to be distinctive.
This is where the design you choose upon can make such a difference in
the effectiveness of your investment. Do not be afraid to experiment
with banner walls and other ways of making use of a banner beyond
putting your company name and logo on it. You can control every aspect
of a client’s experience at your booth through the use of colours and
messages relevant to your business. When you are designing your
banners, identify what message you want to give your clients.
Once you have invested in your tradeshow banner stands, take the time to
properly care for your stands and banners. It is important that all
banners and stands be kept in cool, dry places. This will help ensure
that the equipment is not damaged. If your banners and stands are
exposed to moisture, the banners may become discoloured. In addition to
this, there is a chance that mould and mildew can develop, posing a
health hazard. All banners and stands should be dried prior to storage.