15th January 2010
A credit card machine is an important investment, as the progress of your business depends a lot on these small and humble looking devices. They are great for all kind of business, especially retail shops, restaurants, malls and so on. Various models with numerous applications and useful features are available on sale these days, and you can choose the most suitable one for your company.
Consider the peculiarities of your business, the way you interact with the consumers, your budget and other important factors, and it will not be difficult to make a right choice. In any case, purchasing a new upgraded device will be more advantageous for your company if you still use an old fashioned equipment which does not read credit cards properly.
A new credit card machine would have a swiping option, and such transaction charges are cheaper then typed-in operation. Besides, with modern devices you can conduct the operations with different kinds of cards, including both credit and debit ones. And as any kind of new equipment, the latest models are smaller in size, which will allow to clear a useful space at the counter or to carry the machine along if you run a business on the go.
A special attention should be paid to wireless items as they are relatively new on the market and perhaps you have not considered yet the advantages they offer. This type of a credit card machine operates on wireless networks, just like a cell phone, and provides you lots of freedom when it comes to mobility. It works in the places where phone lines and Internet connection are not accessible, which means you can use it in any place at any time.
Needless to say, this variant is perfect for those whose business involves relocations of sale points. If you provide the services at your client's place, it is much easier, faster and safer to get paid at once than to use any other alternative method. Or perhaps you take part in trade shows and exhibitions in the course of your merchandising campaign – in this case not being able to accept credit cards means to deprive yourself of potential income.
A portable credit card machine is extremely useful if you sell some products to your customers at their homes. In case the products are costly, it is much more convenient for a client to pay by credit card, and you do not have to bother about cashing the checks or handling physical money as well.
In case your business is connected with taxi or limousine services, having a mobile credit card processing device is highly beneficial as well. Even if you take your client to a place where the GPRS coverage is not available, it does not mean that you have to postpone the payment or search for other options. A credit card machine will handle this issue thanks to a special “safe and forward” feature.
The advantages of this are obvious for a farsighted businessman: from now on any favourable place can be targeted as a potential location for sales, and there is no need to narrow the payment options only to cash and checks.