15th January 2010
Now if you are the owner of a small business and you are looking to expand the scope of services you provide to your customers by installing credit card machines for small business to handle their payments more conveniently, and to give them the option of paying via credit card, then of course your are concerned about how best to go about this. And it is not just the practical issues that are a concern to you. Being the owner of a small business, with a limited income and finite resources you are naturally focused on keeping those costs down. And of course this is only natural – with your limited income you are forced to carefully balance cost and expense, and you have not only to run your business so that you make your living from it, but also, if you are reasonably ambitious, you are interested in expanding that business.
Of course, since we are rational beings, that brings us to cost connected with installing credit card machines for small business. Why should we be concerned about this? It is very simple – a credit card processing service will usually charge you per transaction, and that charge is something that comes straight out of your profits. Basically, what I am saying here is that setting up a credit card processing service is going to take a percentage of your income. And this is potentially dangerous – we all know how these little, understated costs can get out of hand, and in a small business, where the margin of error is so small, where the balance between cost and expense is so fine, anything that tips the balance in favour of expenses is a potential threat to the survival of the business itself.
Therefore your strategy and course of action is obvious. You must expand with benefits credit card machines for small business guarantee, because without expansion a business stagnates, but you must minimise risk by expanding at the minimum possible cost. Now your first thought when setting up a credit card processing service is to have your bank handle it. This may on the surface seem a wise course of action – banks are, after all, highly dependable institutions. Unfortunately, they are also adept at skewing the results of any financial transaction in their favour. Just look at the atrocious difference between the interest rate that they provide on investments compared with the interest they charge for loans. To put things simply, a bank will handle your credit card transactions dependably, but will certainly cut into your income with far higher fees for using credit card machines for small business than you would have to pay elsewhere.
So what is the alternative, and does one even exist? It certainly does. In this brilliant information age there are scores of dynamic, aggressive, dependable and technically advanced companies to be found over the internet who will actually handle your card payment processing more dependably and more efficiently than your bank – payments will be credited to you faster, and best of all, the cost of each transaction will be far, far lower than what your bank charges. Of course a few precautions are in order – you need to check the track record of any company you are thinking of having dealings with, and check how long that company has been in existence in the first place. But once you find a dependable company, you have also found a way to implement the expansion of your business at a reasonable and logical cost. Use the capabilities of credit card machines for small business for the fullest, and your small business will definitely become a bigger one.