14th June 2010
Most credit card merchant account providers offer you a total online
payment solution, which are suitable for merchants of all sizes. It is
often quite difficult to get an account especially if you are a new or
small business with no or limited trading history. The best thing about
these providers is that you don’t require a separate internet merchant
account and a payment gateway. It also allows you to withdraw money from
your account into your bank.
Your customers will be pleased to get a full choice of payment options
that they demand and they will spend more as they are not constrained by
cash in hand and as result they will be more loyal to you.
• With the credit card merchant account, you can take payments online,
which will increase purchases of higher margin product as well as
specialty items. It offers functionality, which allows you to integrate
your payments with your website’s back end operations, and to get
immediate confirmation and authentication of the payments which you
• In some cases, you may also get access to an easy to use online
management information system. This will help you to find out the
important information that you may require and you are able to get a
complete control of your account. While applying for your account, you
are also able to negotiate your maximum transaction limit and you may be
allowed to withdraw a set amount of money, each day. Some companies do
not impose any consumer probation period making things really easier for
you and your customers.
• Most credit card merchant accounts are quite easy to use within online
auctions, offering a trusted payment method approved by all the major
online auctions. You can compare prices and minimal fees and choose the
most appropriate one to meet your demand. The set up charge usually
include the cost of creating your account, administration costs and also
any ongoing support, which you may need. You may however be required to
keep a retained balance, in order to cover for any charge backs. The
value of this balance can be agreed, when you apply.
• With most merchant accounts, there is no risk for you, as they have
free application so you don’t have to pay anything until you have been
accepted. Do not sign up for an account that asks you to pay first,
unless the company is reputable and trustworthy.
• Some companies do not restrict you any long contracts and if you have
changed your mind, you can leave anytime you want.
Cash flow is of great importance to many new and growing businesses and
with the credit card merchant account, you can keep your finances on
track by selling your items as well as getting paid instantly. With the
choice of payment methods for your customers, you allow them the
flexibility to pay with the way they would like to pay. This will allow
you big opportunities to dramatically increase your sales conversions
and boost your business.