19th December 2007
A new range of voting palmlets has been launched by LiveInteractive, to boost the power of its free-text audience engagement system at events, conferences and exhibitions.
As small as a credit card, the voting palmlets can be used to collect quantitative data quickly and efficiently to complement the existing qualitative tablet systems. It operating from within PowerPoint and can accommodate two to 2000 people in individual formation.
The ‘Yes’, ‘No’ and multiple choice answers the palmlet records can be swiftly pooled into demographic data sets, which can then be used to identify trends linked to delegate profiles. For example, the voting palmlets can capture and analyse perceptions and views according to gender, geographical location or job title. This can be carried out anonymously or attached with permission to delegate names.
When combined with free text data from roundtable debates, LiveInteractive claims that “organisers will gain an even deeper and more genuine insight into the thoughts, issues and challenges of their audience, yielding greater amounts of useful information and aid the decision-making process”.
“The power of audience engagement at events can be boosted when voting and free text questions are used together,” said Toby Lewis, managing director at LiveInteractive. “Qualitative findings backed up by quantitative statistics could be central to future business or event planning and yield valuable raw data.”