18th January 2010
A credit card swiping machine has given so many advantages to business establishments since the day when it was invented, that it is difficult to overestimate its usefulness. Among the most popular requirements towards the card processing equipment there is cost effectiveness, saving the time and of course increasing sales. A swiping machine definitely meets these requirements, that is why it is often preferred to any other device for conducting credit cards transactions. Let us have a closer look at the way it works: it will give a better understanding of the advantages it provides.
A swiping machine has a magnetic stripe which picks up the information about a credit card after it was swiped. This information includes name, location, number of the card, as well as the date of expiry. Credit card swipe machine reads these details, and afterwards they are sent together with a purchase amount to the credit card processing, company which redirects them to the bank. The process is fast and the equipment is reliable. There is no reason why a business owner would refuse to have a credit card machine like this.
However, it is mistaken to think that all the credit card machine with a swiping option are the same – they are not. It means you should not pick up the first one you see on sale, there are some important factors that should be considered.
First of all, do you need a mobile or in-store credit card swipe machine? Yes, nowadays such alternative is available, as the portable terminals are as reliable and fast, as stationary ones. Moreover, it brings the whole business of yours to a new level of quality and possibilities, as from now on you can participate in trade fairs and exhibitions not only for promotional campaigns, but for boosting the sales! No need to rent a phone line which used to involve additional expenses, and there is no dependence on the electricity any more. Not to mention that you can arrange remote sales in the most favourable places of your locality and far beyond its range. The credit card swipe machine will remain functioning even in the most distant areas where the signal does not reach thanks to the “store and forward” feature.
Another question to consider is whether your terminal should have a printer for printing out receipts. In most cases it is highly recommended to have this option as the customers prefer to get a confirmation of their purchases. Also, it simplifies the records keeping tasks.
Make sure your credit card processing equipment is user friendly enough. Usually this statement implies the safety measures for the consumers and how easy it is to use a device. In case of credit card swipe machine both these conditions are guaranteed: a client has an opportunity to swipe a card and enter a personal pin code without handing a card to somebody else.
Being easy in use is very important in our time, as in the course of a single day a person might use such machine ten times and more. And eventually all the advantages for the customers will result into maximising the sales potential for business owners.