18th January 2010
Credit card terminals are very useful for business owners who want to provide a fast, safe and low-cost credit card processing for their companies. No matter what is the focus of your business and how big your company is, a card terminal will have an enormous impact on the whole merchandise activity of yours.
First of all, though, it is necessary to study the subject carefully and to decide which type of these devices is the most appropriate for your business. There is a variety of the models, styles and sizes represented on the market, and sometimes it is not that easy to make a right choice. Besides, most of the credit card terminals have a standard set of features, but at the same time they can also vary, and a particular model might not have an application you require. So let us try to get a better insight in the subject.
A card terminal is a small sized device with a card reader, monitor and keypad. With the help of this item it is possible to check your customers' credit cards information and make sure they are still valid and not expired or rejected. Then money is transferred from your client's account to yours, and the transaction gets confirmed.
There are several types of credit card terminals, and you can choose the most suitable for your company or even to have two or three different ones, as it is always wise to think about alternative ways when a business process is concerned. The main classification of the terminals includes traditional ones, portable and virtual.
The first category is appropriate for the static companies: if all the operations are conducted at the counter, it is acceptable to have a wired terminal. Still, the whole world is trying to get wireless not without a reason: mobility is highly appreciated. Therefore, wireless portable equipment for credit card processing is irreplaceable for businesses on the go.
Wireless credit card terminals will serve their purpose for travelling salespeople, taxi drivers, companies with changeable location, businesses which provide their services in the clients' places. Also, this device will be extremely useful for all the organisations which take part in trade shows, exhibitions, fairs and other events to enhance their brand image and to make high volume sales. Under such circumstances it is always important to give the consumers an opportunity to pay with their credit cards, otherwise a considerable part of potential income would be lost.
As for the virtual terminal, it is suitable when you run your business over the phone or Internet without a personal contact with your clients. In this case a physical credit card terminal is not needed, it can be easily replaced by a software.
Make sure you have all the applications needed in your terminal: installed printer for printing out the receipts, special encryption code to provide the security of your clients while sending the information over the airwaves. A swiping feature is very appreciated by the customers, as they do not have to give away their cards for transactions get conducted. When all the factors are taken into consideration, it is a right time to make a purchase or to rent a credit card processing device.