12th April 2010
In case you want to display your products and services at a trade
show, fair, sale or exhibition, the effect would be much more
impressive if you represent your company with one of the custom
exhibition stands. This kind of stands has a considerable advantage
over the others – it is manufactured according to your specifications,
to meet all the you requirements and to match the peculiarities of your
It is you who is choosing designs, shapes, sizes,
accessories and special effects, and there are no limitations in all
these parameters. You can also order to produce some additional parts
to change the structure of your stand if it is necessary, or, on the
contrary, it is possible to reject some parts you consider unnecessary.
If you have difficulties with visualising you perfect stand, there is
always a professional consultant and designer who will be happy to
suggest their ideas or to develop your own ones.
Also, customs exhibition stands can be made of various materials, and
there is a wide range of them available: strong, durable, reliable, yet
at the same time lightweight. You can opt for fibreglass, pressed wood,
plastic, vinyl, aluminium and some of the others. These material will
guarantee a long term service. In addition, your stands will look
elegant and sophisticated if made of fibreglass, for example, or
perhaps of timber and aluminium.
As for the sizes, feel free to choose whatever size you consider the
most appropriate. A larger sizes will be easily noticed by your
targeted visitors, but do not forget that trade shows are usually too
crowded, and every company gets a limited space for their
presentations. In this case, make sure your large stand is flexible
enough to fit any space. It is also important for the custom exhibition
stands of bigger sizes not to look awkward and to be easily
approachable for people. If you opt for smaller sizes, make sure they
are not too small to be neglected or difficult to read the information
from. Do not forget about additional effects, for example flashing
lights or audio system, if you find them useful, of course.
Remember, mobility is extremely important while taking part in trade
shows and exhibitions, that is why it is highly recommended to
customise a stand which is easy to set up and dismantle. Time is to
precious to waste it for installing and relocating the stands, it is
much more effective to use for the marketing activity itself – boost
your sales and advertise your company instead of spending a few hours
trying to arrange the things. Of course, it is always possible to hire
a brigade of skilful labourers, but why waste money? Custom exhibition
stands can be easily assembled by one person.
Graphics are exceedingly important as well: make sure they reflect the
main idea of your company, and are designed to add some enhancement to
your brand image.
Before getting your custom stand manufactured you can request to show
you a model of it. It can be a draft or a 3D model, and this is just a
precaution in order to get exactly what your need. If everything all
right, get the custom stand and enjoy expanding the horizons of your
advertising strategy. Very soon you will notice that all the
investments you put into one or more custom exhibition stands are
getting repaid very rapidly.