20th March 2014

DB Group launches showcase solution for event organisers’ feature areas

DB Group, a leading audio-visual and IT hire supplier, has created a bespoke package for event organisers’ to spotlight exhibitor’s products in a feature area with their interactive “Smart Windows” showcase.

DB Group, a leading audio-visual and IT hire supplier, has created a bespoke package for event organisers’ to spotlight exhibitor’s products in a feature area with their interactive “Smart Windows” showcase.

The Smart Windows are a cut above traditional product display cabinets because the glass front has been replaced by a transparent touchscreen – a la Minority Report. This allows a product to be spotlighted inside the cabinet, while information about the product is displayed onscreen in front of it, with the product still visible behind.

The Smart Windows not only provide the opportunity to choreograph a stunning product reveal – for example, by playing video on the screen through which the product can’t be seen, and then dissolving to reveal the product behind at the end – but they can also be used to actively capture leads. The touchscreen element means that visitors can type in their email address to receive more information about a particular product.

Reed Exhibition’s Jessamy Ganesh commented: “Many of our events have a feature area which showcases exhibitor products and this would be a much more innovative way to spotlight leading products and provide additional information about them. I really like the fact they’re touchscreen so can be used to request more information – generating leads for exhibitors like this would really add value.”

Oliver Richardson, DB Sales and Marketing Director, added: “We’re the only UK company to offer the Smart Windows solution, and they’ve been incredibly popular with exhibitors on their own stands – particularly if their products are aesthetically plain and complicated to explain, as we can create custom digital content to interact with the products and tell their story or menus which explain each component. We’re delighted to be able to offer Smart Windows to organisers to give them the opportunity to offer their exhibitors a really sexy way to present their product in a feature area. The ability to add lead-generation to this feature has proven very popular with organisers keen to demonstrate ROI to exhibitors.”

The Smart Windows can be provided in a range of different layouts to fit the space available, including free-standing plinths, or DB can work with organiser’s contractors to custom build the space. The transparent touchscreens can easily be loaded with exhibitor content at no additional cost, or custom-content can be created if required.