18th September 2013

DB Systems raises the bar with investment in new generation of TVs

Rovi 4k screen
DB Systems continues its investment in the latest cutting-edge technology with the purchase of a new generation of 4K Ultra HD LED TVs. DB is the first UK AV rental company to offer the 65 inch Samsung screens for hire. The screens break new boundaries in picture quality, displaying a breathtakingly stunning picture with brighter, sharper images at four times the detail of Full HD.

DB Systems continues its investment in the latest cutting-edge technology with the purchase of a new generation of 4K Ultra HD LED TVs. DB is the first UK AV rental company to offer the 65 inch Samsung screens for hire. The screens break new boundaries in picture quality, displaying a breathtakingly stunning picture with brighter, sharper images at four times the detail of Full HD.

The ultra-slimline TVs are also 3D enabled and offer advanced voice and motion control, which enables the use of gesture-control to zoom and rotate images – which is perfect for the live events environment, enabling brands to visually demonstrate and delve into product images on screen. They also have great multi-tasking capabilities, for example, skype calls can be made at the same time as watching the TV or browsing the web, which provides a wealth of opportunities during events for enabling the sharing of content.

Oliver Richardson, DB’s Sales and Marketing Director commented “We’re delighted to be able to offer these incredibly powerful devices in our rental inventory. The picture quality has to be seen to be believed. As always though, the content is key and we’re able to custom-build that in-house via our in-house digital agency, DBpixelhouse. We’re already building content for clients that will work with the gesture-control functionality, giving brands the ability to showcase their products 'Minority Report' style.”

DB operates globally and offers a bespoke Audio Visual (AV) and IT rental service for the exhibition, event, conference and experiential industries. Established in 1994, the company now employs a dedicated team of 35. This team, coupled with an extensive inventory, enables DB to deliver an unrivalled quality of service.