6th May 2010
Display holders are must have supplies in almost all kinds
of businesses from retail and hospitality industries to restaurant and tourism
ventures. These are organizational units that keep things neat and orderly,
perfect for menus, brochures, ads, pamphlets, and other promotional materials.
They are effective in marketing a business and in managing business operations.
When the workplace or establishment is organized, there is more room for
productivity and efficiency. Simply, there is a better ambiance for running a
business and being in that business.
These holders are especially useful for a restaurant
business. Using them will segregate menus better. Regular menus can be sorted
from the promotional ones offering the house’s specials, wine list and other
special offers usual during occasions and holidays.
Arranging smaller materials like flyers is also a breeze
with the use of a display holder. Better yet, clear holders will provide a more
lucid view of the materials, which is also a factor for perking up the interest
of onlookers who may very well become possible clients.
For restaurant use, suiting the holders’ color with the
theme of the establishment does not only make for a powerful marketing, but
also for aesthetics, as complementing or same colors look nicer to the place’s
In addition to promotional literature, increasing name
recall and brand exposure is possible with display holders. Simply print or
emboss your business name and logo, and you have another advertising medium.
Create more commanding displays with a display holder. These
will not only reflect professionalism and orderliness, but significant to the
success of business, give more exposure to the brand. As your business gets
more exposure, there will likely be an increase in traffic and sales, which
then leads to higher profits.
These materials are affordable marketing strategies for your
business. You can order in big quantities and you would still be spending considerably
less than for print ads, radio announcements, and such. In fact, if there’s any
expenditure you would have to allot a budget for, that would be the literature
which the display holders will contain.
Most display holder suppliers offer attractive discounts for
bulk orders of items. If you do, why not try using different styles and designs
for variety? Even if you want the holders customized for your brand, there is
always room for creativity. Add a new shade, dabble in varying sizes or shapes,
or test a different material. With many choices such as acrylic, plastic, glass
and metal among others, you will surely have your creative fill.
Finally, these holders make great souvenir items or
merchandise, especially if they have your business name and logo.
Alternatively, if a holder contains any relevant material as a giveaway. It
could be a calendar, mini organizer or address book, brochure, magazine, cards,
etc. The ideas for display holders are endless. Not only will you be sharing
this functional item with customers and clients, but you will also be
leveraging your brand.