10th November 2009
The needs of businesses are constantly changing, simply because the
way that consumers want to do business are constantly changing. For
example, the needs of an online business owner are very different from
the needs of a traditional brick and mortar business owner. So, do you
need a POS terminal for your business?
POS stands for
Point-of-Sale. This means that the purchase is being made by the
customer at the place of business where a product or service is being
sold. For example, when you go to your grocery store and make a
purchase using your credit card, this is a POS purchase. During a POS
purchase, the customer may swipe their credit card or debit card using
an external PIN pad, or the employee of the business may take the card
from the customer and swipe it for them or input the numbers from the
card into a system using a keypad.
Any traditional brick and
mortar business that accepts credit cards will have a POS terminal. The
customers practically demand the presence of such a device for their
purchases, if credit cards are accepted, and most customers like to
swipe the cards themselves - without having to hand it to someone else
- for security purposes.
Online businesses typically use software
for credit card transactions, since customers do not come to their
place of business, and all purchases are made over the Internet. Many
of these business owners do not see a need for equipment that will
seldom if ever be used.
But there are many instances where online
businesses actually do require the ability to process credit cards
without an online environment, meaning that they need a POS terminal.
If you ever intend to participate in seminars, trade shows,
expositions, or any other type of environment where you will come face
to face with customers, you still need the ability to make sales in
those situations. Since these occasions do not happen that often, for
many businesses, you can look into the possibility of leasing the
mobile equipment that you need. Lease options are available for every
type of business, and equipment is available for every type of
situation that you can imagine.
Of course, there is the
possibility of getting the best of both worlds. Many companies that
sell terminals for credit card processing also include software for
online processing as well. This is an option that online businesses and
traditional brick and mortar businesses should strongly consider. If
you own an online business, and you think that there is ever the
possibility that you may need an offline solution for processing credit
cards, strongly consider this option.
A wide variety of choices
are available for a POS Terminal. There are wired and wireless options,
and these terminals can be very big, or very small. Consider your
business needs, and your customer's preferences when making your
selection. Also find out about the different features that are
available, and of course consider the difference of cost between
leasing and purchasing as well.