12th April 2010
Double sided banner stands are often chosen by the business owners
who have an intention to bring their promotional campaign to another
level of quality. Of course, everything depends on a type of business
you run, peculiarities of your strategy and sort of event you are going
to visit: trade shows and fairs, or perhaps presentations, sales or
exhibitions. Or may be you intend to put your exhibition unit in a
hotel lobby, or in a mall, or in a waiting room of the closest airport.
When you choose an exhibition stand, everything has to be carefully
planned, every single detail should be taken into account. In any case,
it is highly unlikely that it is possible to lose with double sided
banner stands, as they have so many advantages.
It is obvious that you will try to be different from representatives of
other companies, especially if all of them produce similar products or
provide the same services. Lots of your competitors will use branded
gifts and giveaway items, advertising leaflets and brochures, and of
course exhibition stands.
Perhaps you would like to find some original solution how to stand out
of the crowd – so why not to try displaying your stand from both sides?
It will give the access to your arrangement from both sides,
automatically doubling the number of potential customers. It is a very
convenient option if your location at a trade show is not at the wall.
But even if it is there, with double sided banner stands you will win
nevertheless. Turning the banner in regular intervals, you will be able
to display the graphics from both sides. This way it is possible to
give more information to the visitors to remember, and at the same time
to refresh their perception of your brand image.
Perhaps you think that it would not be very convenient to move the
whole structure, but these stands are quite simple and easy to use:
they consist of a single pole supporting two banners put back to back.
Moreover, they are portable thanks to their light weight, so it would
not be difficult to relocate a banner like this. There is no need to
hire a professional for setting up and dismantling double sided banner
stands: they are manufactured to meet the requirements of those who
needs mobility and flexibility in the course of promotional events. It
would be effortless for you to take this stand to a few events during a
It is also very convenient to use a double sided banner outside: placed
at a roadside, it would attract the attention of people walking in both
directions. Do not worry, it will not get spoiled after being used a
few times: these days banners are resistant to different weather
conditions, and their graphics are not that susceptible to moist,
bright sunlight and dust. Also, the construction of a stand is quite
strong, but if you have any doubts, make sure there is a warranty
period at least for one year.
In general, it would not be a mistaken decision to get one of the
double sided banner stands in order to popularise your company.