28th April 2010
Modular exhibition stands are an excellent way for companies to have the
tools to participate in many different trade show and convention events
without having to order new stands and banners for each one. Unlike
regular stands, which can only be fit to once purpose and size of booth,
modular sets allow you to mix and match different stand sets as
required to fit the space that you have at the trade show or convention.
This can give you the level of flexibility required to change your
displays at will without a huge amount of investment. However, there are
a few things that you will want to keep in mind if you are interested
in using this style of stand.
First, while modular exhibition stands offer a great deal of
flexibility, it is important that you keep the manuals and packaging for
these stands. Because of how they are designed, it is possible to mix
and match between the various stand sets. The instruction guides form
the modular sets will be required if you want to return to the original
module. This can require a lot of storage space depending on the size of
your general display. In addition to this, it is also important to
realize that these stands require a lot more labour to install. Where
you gain the ability to change your displays on a whim, you lose in ease
of set up.
Once you purchase your modular exhibition stands, you will need to have
panels or banners to match your stands. This is where having the
original manuals for the stand module is important. As these stands are
highly customizable, you need to be able to order the right banners or
panels for your sets as you require. The manuals include the creative
sizes allowed for each panel of your modular stand. Depending on the
style of your module, you may need several pieces of creative for the
module. While it may not be as easy as ordering your banners or creative
when you purchase the stands, the level of flexibility gained is vital
for businesses that attend a lot of trade shows and conventions. In many
cases, having the same display for a trade show can negatively impact a
company, especially if the same client base is attending the show. By
mixing and matching your module stands and the creative in them, you can
keep your displays fresh at a lot lower expense than if you bought new
banner sets every time there is a new event to attend.
Once you have your module exhibition stands, it is important that you
take good care of them. Modular stands are not typically made for
outdoor use. Because of this, it is important that you store them in
cool, dry places. This will ensure that no parts of the stand will rust.
While many stands are now made of aluminum or other materials that are
not prone to rust, older stand designs still make use of steel parts
which can discolour. Your creative needs to be stored in a place where
it will not become susceptible to mould or mildew.