31st August 2010
Event organisers at Edinburgh's Fringe festival saw this year's event break previous box office records.
Almost two million tickets for over 40,000 performances were sold over the course of the month-long festival, beating last year's record of 1.85 million tickets for 32,000 performances.
Some venues saw sales rise by as much as 25 per cent compared with 2009's event.
Kath Mainland, the event's chief executive, said that the strong sales demonstrated that the festival is "the greatest show on earth".
"Audiences have come to know the Edinburgh Festival Fringe as the place to see every kind of art; from the most imaginative children's theatre to topical and incisive comedy and theatre which challenges audiences to discuss and re-consider their world," she added.
"Edinburgh is without doubt the world's leading festival destination and audiences continued to be inspired and enthralled by the many and varied events on offer."
This year's Edinburgh Fringe ran from August 6th to 30th and is expected to have generated around £75 million for the Edinburgh and Scottish economy.