Edinburgh university develops event impact technology

26th August 2009

<p>A university has developed new conference and festival technology which allows organisers to evaluate the effect of the event on local people.</p><p>Created by Edinburgh Napier University, the toolkit will look at a number of views from resdients, including transport issues, crowd volume and business involvement.</p><p>Dr Paul Barron, project leader at the Edinburgh Institute for Festival and Event Management, said: "In the current economic environment, such information is invaluable, especially when liaising with venues, local authorities and other partners."</p><p>It is hoped that the information can then be used to help organisers with their next event as the toolkit gives instant results.</p><p>Dr Barron added that the kit could be used to help reinforce the benefits of the socio-cultural impact on the local area.</p><p>The NEC has recently adopted in-event evaluation technology, which allows it to use radio frequency identification software to see where people are standing at exhibitions.<img alt="ADNFCR-1753-ID-19332166-ADNFCR" src="http://feeds.directnews.co.uk/feedtrack/justcopyright.gif?feedid=1753&itemid=19332166" /></p>