20th June 2011
The Event Supplier & Services Association is taking its "Use an ESSA member" campaign out to its members' customers, at Marketing Week Live on 29th & 30th June 2011, with a hard hitting stand aimed to reinforce the benefits of using its members' services.
The need to promote the inherent benefits of using its members who have all been subjected to credit & insurance checks, trading history and peer review has been at the forefront of members' requests for action. The stand will feature the new live marketing campaign hitting marketeers directly at their own show. The messages were developed following a communications review by the association's Board and the Communications Working Group will drive the end user communications for the association.
ESSA Chair John Robson commented: "The end user is clearly one of the most important audiences for our members, they need to understand why using an ESSA member is important. Following the ESSA Board Strategy Day the Comms Working Group has taken up the gauntlet, refined ESSA’s ongoing live marketing activity and we’re delighted to see its first outing at Marketing Week Live."
ESSA can be found on Stand C404 at Marketing Week Live, 29th & 30th June at the Grand Hall, Olympia.