Event organisers 'must start exploring Olympic opportunities'

8th October 2009

Event organisers must identify opportunities surrounding the Olympic Games and make the most of them, an expert has asserted.

Len Olender, Olympic director of travel, event management and marketing service at Sportsworld Group, warned that organisers must not expect that they will be told how to benefit from the Games.

"It's up to companies and communities to find business opportunities independently," he insisted.

Mr Olender said that event organisers should already be looking at ways to make the most of the Games by building relationships and developing unique products in association with them.

He added that recent years have seen event organisers in Australia, China and South Korea benefitting from the Olympic effect and that London firms will now see the "greatest business opportunities in a generation".

Meanwhile, Christophe Peymirat, vice president and managing director for UK at travel management firm Egencia, recently predicted that business tourism will start to grow again within six months.